NEWS
3
min read time
December 18, 2024

Reflecting on 2024: A Year of Milestones and Momentum

Reflecting on 2024: A Year of Milestones and Momentum

In 2024, Sprii helped businesses of all sizes achieve outstanding results in Live Shopping by simplifying selling across channels and enhancing Video Commerce capabilities.

Reflecting on 2024: A Year of Milestones and Momentum
Table of Contents

As we look ahead to 2025, it’s clear that Video Commerce is poised to redefine the retail landscape, and Sprii is proud to lead this transformation. Reflecting on 2024, I am inspired by the remarkable achievements of our customers and their unwavering creativity, innovation, and determination.

They are the pioneers in a field that is rapidly gaining recognition. While the world is beginning to acknowledge the potential of Video commerce and Live Shopping, our customers have been excelling at it for years. You should feel proud to be leading this evolution.

Thank You to Our Customers

At Sprii, our mission is fuelled by the success of the small and mid-sized businesses and the mega brands that trust our platform. From Elkøp to S.Oliver, MandM Direct, Verkkokauppa, ELLE, Bonnier, Coop, and PIECES, we’ve partnered with retailers of all sizes to achieve outstanding results. Whether it’s helping independent entrepreneurs grow or supporting global leaders, we’re equally proud of every success story.

We are deeply grateful for the feedback we receive from our customers. This invaluable input helps us continually improve Sprii and push Live Shopping to the next level. Together, we’re setting the standard for what’s possible in this space.

Our customers really stepped it up on their live shows this year!

Making Selling Simpler and Smarter

In 2024, we made significant strides to simplify selling across channels. With the substantial improvements in how you stream to Meta (Facebook and Instagram) and your own website, it’s now easier than ever to connect with your audience wherever they prefer to shop.

Our innovations, like Shoppables, enable you to transform Instagram- and TikTok-style videos into shoppable experiences right on your website. You can also repurpose video content to strengthen your social live shopping strategy, creating a seamless and effective shopping journey.

Sprii’s platform is versatile, supporting both deal-focused retailers and brands aiming to build strong communities. Inspiring shows from customers like Kjær Sommerfeldt, Copenhagen Studios, Zizzi, ONLY, and Power demonstrate how Live Shopping can achieve diverse objectives, from driving sales to deepening customer relationships.

Investing in Customer Success

Success in Live Shopping goes beyond technology. It requires a strong strategy and approach, and we’ve doubled down on our investment in customer success to ensure our users have the tools and insights they need.This commitment underscores our belief in the shared value of helping our customers thrive. Your success is our success.

Looking Ahead to 2025

As we step into 2025, our focus remains on innovation. VideoCommerce encompasses Live Shopping, Shoppables, and more, and we’re dedicated to refining these offerings to create even more effective and engaging shopping experiences. Our vision is to blur the boundaries between physical and digital commerce, delivering solutions that cater to both transactional and brand-building goals.

Sprii’s promise is to keep evolving and innovating, ensuring that we continue to lead the way in this exciting space. Thank you for being part of our journey. Let’s make 2025 a landmark year for Video Commerce.

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Christian Vester
Co-founder and CEO
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Christian Vester
Co-founder and CEO

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Sprii in Action

During a Live Shopping event, Sprii automatically replies to comments, creates orders for your customers, sends them a link to their basket, and handles payment and shipping.

5. Create hype & excitement during your events

The beauty of Live Shopping is that it can be used in so many ways. This is particularly valuable during Black Friday and Cyber Monday when businesses are looking to engage their viewers in as many ways as possible.

Here are 3 ways to create hype and get customers excited about your Black Friday events so you can achieve your revenue goals.

5. Create hype & excitement during your events

During Black Friday and Cyber Monday, potential customers often experience an intense pressure to participate in the shopping frenzy, driven by the fear that they will miss out on the best deals and discounts if they don't join in.

Live Shopping enables viewers to make purchases instantly while watching the stream, which can be especially effective during Black Friday and Cyber Monday when time-limited deals are available. This instant purchasing capability can drive sales during Live Shopping events.

With Live Shopping, consumers get the personal assistance of an in-store shopping experience and the convenience of being able to shop from the comfort of their own sofa or favorite coffee shop.

Viewers can get information from the retailer in real-time by asking questions directly in the Live Shopping event.

During a live show, viewers can ask questions and get answers in real-time. Even better, they can interact with each other and share their experiences with your products.

AspectTraditional E-Commerce JourneyLive Shopping Journey
Marketing ApproachHigh ad spend and several channels to attract shoppers to webshopLeveraging existing social media followers
NavigationRequires navigating through a static webshop to find products.Requires nothing more than watching a live video to discover new products.
Product PresentationProducts are presented through static images. Products are presented in a live video by engaging hosts.
Customer ExperienceFeels like a business transaction.Feels like a personal connection.
Engagement and InteractionLimited to static product descriptions, images, and occasional customer reviewsOffers real-time interaction between hosts and viewers, allowing for immediate Q&A, live demonstrations, and personalized recommendations
Customer ExperienceCustomers independently navigate the webshop and make purchase decisions without help.Customers are guided through products, receive helpful information, and can ask questions as well as see what others are writing and asking.
Conversion RatesRelies on well-designed websites and optimized marketing funnels to convert visitors into buyers.Often achieves higher conversion rates due to the sense of urgency and interactive nature of live events.
Customer Acquisition Cost (CAC)Higher CAC due to extensive marketing efforts across various channels.Typically lower CAC by leveraging social media followings and organic engagement during live events.
Return RatesHigher return rates due to customers not fully understanding the product before purchase.Lower return rates as live demonstrations provide a clearer understanding of the product, leading to more informed purchasing decisions.
Time to sellCan range from hours to weeks or even months. Often much quicker, ranging from minutes to hours.
Metric Traditional E-Commerce Live Shopping²
 Avg. Conversion Rate 2.5%³  Up to 60% (Sprii Data)
 Avg. View Time 54 seconds⁴ 20+ minutes (Sprii Data)
 Avg. Checkout Rate 45%⁵ 60% (Sprii Data)
 Avg. Return Rate 20-30%⁶ Under 10% (Sprii Data)
 Avg. Customer Acquisition Cost (CAC) +€50⁷ 0*
 Avg. Sales Cycle Hours, weeks, months Minutes