How to keep customers engaged during the holidays

November 13, 2024

Keypoints

Tired of watching Home Alone every Christmas?

You’re not… alone, and neither are your customers. In fact, most of them are hungry for new ways to entertain themselves this holiday season.

Innovative companies today have entered the stage by engaging with customers through colorful holiday live shows. These highly entertaining brand experiences (hence the term “shoppertainment”) perfectly capture the holiday spirit and keep customers excited about shopping their products today and tomorrow.

Join us for this holiday special where we cover the creative ways that your business can “shoppertain” its way into the hearts of customers!

We will dive into questions such as:
‍

✅ What is shoppertainment and why is it especially great for the holiday season?

✅ How do entertainment and commercial interests work together?

✅ Which companies are embracing shoppertainment and how is it benefitting them?

✅ How can I introduce shoppertainment to endear myself to customers?

‍

About the experts:

Benjamin Henriksen, Shoppertainment Expert at Let’s Go Live
Jens Nguyen, Live Shopping Specialist at Sprii
‍

Get ahead and learn more about the festive world of shoppertainment!

‍

The Retail Revolution

Live Shopping originated in China and has become a significant component of thecountry's e-commerce landscape. The concept began gaining traction in 2016 when platforms like Taobao Live, operated by Alibaba, introduced live streaming features that allowed sellers to showcase products in real-time, interact with viewers, and facilitate immediate purchases.

This innovative approach quickly resonated with consumers, blending entertainment with shopping convenience.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in.

In 2025, sales through social platforms are projected to make up approximately 17% of total global online sales and are forecasted to reach nearly $700 billion

Name Nameson

Founder at Company