Sprii Appoints Retail Veteran and Innovator, Steven Hubbard, as Non-Executive Director

Sprii, the leading live shopping platform, has appointed retail veteran Steven Hubbard as a Non-Executive Director.  

Hubbard brings over 25 years of experience leading E-commerce and live shopping initiatives for major retail brands.

In his role, Hubbard will advise Sprii on strategy, partnerships, and integrating live shopping into retailers’ E-commerce experiences. He will draw on his extensive expertise from spearheading live and social commerce programs at Ideal Shopping Direct and Sit up TV (Bid Up and Price-Drop).

Steven Hubbard said upon appointment:

“Live shopping represents the future of retail engagement. I'm thrilled to join Sprii, the pioneers in enabling seamless live shopping across social platforms. Together, we'll show retailers how live video and social integration can unlock new levels of customer experience, trust and sales.”

Christian Vester, CEO and Co-founder of Sprii also commented:

“Steven brings unmatched experience to guide retailers into this new era of live shopping. I’ve no doubt that his vast knowledge and leadership will help accelerate retailer adoption of our platform and reinforce our position as leaders in Live Shopping.”.

Hubbard has led digital commerce and multi-channel initiatives for major brands worldwide including Next, Debenhams and Arcadia Group.  

He began his retail career 25 years ago and is considered an innovator in using technology to transform retail engagement.

Steven Hubbard Bio

Hubbard has over 20 years of experience spearheading E-commerce and live shopping for leading retailers. He served as Managing Director of Ideal Shopping Direct, where he pivoted the TV shopping channel into an omni-channel E-commerce marketplace. Hubbard also founded and led BidUpTV, one of Europe's first live shopping channels, which sold for £194 million.  

With experience across markets worldwide, Hubbard is considered a pioneer in using technology and content innovation to deepen retail customer engagement. His guidance helps retailers develop world-class social commerce and live shopping capabilities.