NEWS
2
min read time
May 26, 2023

Sprii Wins Big at The 2023 Danish E-commerce Awards

Rise in live shopping for clothing stores reported by Danish Chamber of Commerce.

Sprii Wins Big at The 2023 Danish E-commerce Awards
Table of Contents

We are thrilled to share that Sprii has once again made its mark in the e-commerce industry by winning first place as the Best E-commerce Tool and first place as the Best E-commerce Case at this year’s E-commerce awards show hosted by the Danish Chamber of Commerce. Last year, we got second place in the Best E-commerce Tool category.

Best E-commerce Tool 2023

The category for “Best E-commerce Tool” showcased some of Denmark’s most cutting-edge platforms, systems, and tools designed to enhance the e-commerce experience. We are proud to be nominated alongside other prominent finalists that make significant contributions to the Danish e-commerce landscape.

The jury, comprising industry experts and professionals, evaluated the nominated companies based on several key factors, including:

  • Innovation
  • Profitability
  • Achievements
  • … and more.
Dansk Erhverv E Handelsprisen 2023 139 | ELISA.io

This is a quote from the jury:

Don’t waste a good crisis. Sprii can attest to that. The company grew dramatically during the corona crisis and has since then constantly developed its product and vision. This has created great growth for their own business and for their customers, which include both large and small businesses. Sprii deserves a lot of credit for their technology that enables cross-channel live streaming, removing a major hurdle in creating scale. In short, Sprii is innovative and highly valued by customers – congratulations!

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Best E-commerce Case 2023

In addition to being nominated for the “Best E-commerce Tool” category, Sprii was also recognized for our outstanding work in the “Best E-commerce Case” category together with Danish fashion retailer Pluspige. ‘

This category showcased exceptional e-commerce customer cases demonstrating remarkable results, strategic thinking, and innovative approaches to solving industry challenges. Sprii's nomination in this category is a testament to our ability to deliver tangible and measurable outcomes for our clients.

Dansk Erhverv E Handelsprisen 2023 316 | ELISA.io

This is a quote from the jury:

“Can you launch a space rocket from a shop in the pedestrian zone in Odder? Yes, the rocket growth at Pluspige in 2022 proves it. The wild growth is not least due to the collaboration with Sprii, which has, among other things, secured 30,000 customers for live shopping Tuesday after Tuesday. Today, live shopping accounts for 50% of revenue, which has doubled, while costs have been reduced, and the return rate has dropped from 20% to 13%. Simply impressive work that only a special partnership can ensure.”

A Big Thank You

We would like to express our heartfelt appreciation to the more than 1,700 brands and retailers, as well as partners who have supported us on our incredible journey. Your unwavering trust and belief in our vision have been instrumental in our success.

Also, a big thank you to the Danish Chamber of Commerce and those behind the E-commerce Awards for acknowledging our work. These awards inspire us to reach even greater heights as we continue to revolutionize the e-commerce industry and create unparalleled shopping experiences.

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Sprii in Action

During a Live Shopping event, Sprii automatically replies to comments, creates orders for your customers, sends them a link to their basket, and handles payment and shipping.

5. Create hype & excitement during your events

The beauty of Live Shopping is that it can be used in so many ways. This is particularly valuable during Black Friday and Cyber Monday when businesses are looking to engage their viewers in as many ways as possible.

Here are 3 ways to create hype and get customers excited about your Black Friday events so you can achieve your revenue goals.

5. Create hype & excitement during your events

During Black Friday and Cyber Monday, potential customers often experience an intense pressure to participate in the shopping frenzy, driven by the fear that they will miss out on the best deals and discounts if they don't join in.

Live Shopping enables viewers to make purchases instantly while watching the stream, which can be especially effective during Black Friday and Cyber Monday when time-limited deals are available. This instant purchasing capability can drive sales during Live Shopping events.

With Live Shopping, consumers get the personal assistance of an in-store shopping experience and the convenience of being able to shop from the comfort of their own sofa or favorite coffee shop.

Viewers can get information from the retailer in real-time by asking questions directly in the Live Shopping event.

During a live show, viewers can ask questions and get answers in real-time. Even better, they can interact with each other and share their experiences with your products.

AspectTraditional E-Commerce JourneyLive Shopping Journey
Marketing ApproachHigh ad spend and several channels to attract shoppers to webshopLeveraging existing social media followers
NavigationRequires navigating through a static webshop to find products.Requires nothing more than watching a live video to discover new products.
Product PresentationProducts are presented through static images. Products are presented in a live video by engaging hosts.
Customer ExperienceFeels like a business transaction.Feels like a personal connection.
Engagement and InteractionLimited to static product descriptions, images, and occasional customer reviewsOffers real-time interaction between hosts and viewers, allowing for immediate Q&A, live demonstrations, and personalized recommendations
Customer ExperienceCustomers independently navigate the webshop and make purchase decisions without help.Customers are guided through products, receive helpful information, and can ask questions as well as see what others are writing and asking.
Conversion RatesRelies on well-designed websites and optimized marketing funnels to convert visitors into buyers.Often achieves higher conversion rates due to the sense of urgency and interactive nature of live events.
Customer Acquisition Cost (CAC)Higher CAC due to extensive marketing efforts across various channels.Typically lower CAC by leveraging social media followings and organic engagement during live events.
Return RatesHigher return rates due to customers not fully understanding the product before purchase.Lower return rates as live demonstrations provide a clearer understanding of the product, leading to more informed purchasing decisions.
Time to sellCan range from hours to weeks or even months. Often much quicker, ranging from minutes to hours.
Metric Traditional E-Commerce Live Shopping²
 Avg. Conversion Rate 2.5%³  Up to 60% (Sprii Data)
 Avg. View Time 54 seconds⁴ 20+ minutes (Sprii Data)
 Avg. Checkout Rate 45%⁵ 60% (Sprii Data)
 Avg. Return Rate 20-30%⁶ Under 10% (Sprii Data)
 Avg. Customer Acquisition Cost (CAC) +€50⁷ 0*
 Avg. Sales Cycle Hours, weeks, months Minutes