The Top 10 Most Frequently Asked Questions about Live Shopping

Join us for an exclusive webinar unveiling the 10 Most Frequently Asked Questions about Live Shopping💥 What the hell is Live Shopping? Who’s it really for? How does it even work?

October 11, 2024

Keypoints

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Join us for an exclusive webinar unveiling the 10 Most Frequently Asked Questions about Live Shopping

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What the hell is Live Shopping? Who’s it really for? How does it even work? We get these burning questions—and lots more—daily. During this webinar, we’ll answer the 10 most frequently asked questions and giving you the chance to direct your questions straight to the experts themselves!

We’ll dig into:

✅ What are the core benefits of live shopping?
✅ What products work best for live shopping?
✅ What equipment or expertise do I need to host my first live shopping event?

The Retail Revolution

Live Shopping originated in China and has become a significant component of thecountry's e-commerce landscape. The concept began gaining traction in 2016 when platforms like Taobao Live, operated by Alibaba, introduced live streaming features that allowed sellers to showcase products in real-time, interact with viewers, and facilitate immediate purchases.

This innovative approach quickly resonated with consumers, blending entertainment with shopping convenience.

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In 2025, sales through social platforms are projected to make up approximately 17% of total global online sales and are forecasted to reach nearly $700 billion

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