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Live Stream Selling on Instagram and Facebook

Live Stream Selling on Instagram and Facebook
October 30, 2024

Keypoints


Learn how to convert your community engagement into revenue streams

During this webinar, we delved into why Instagram and Facebook remain pivotal platforms for live commerce, despite the ever-evolving digital landscape. Leveraging insights from the latest E-commerce stats, industry insiders, and real customer examples, we explored the enduring relevance of these platforms and how they stack up against other social selling platforms.

Don’t miss this unique opportunity to learn from the industry’s brightest and discover actionable strategies to monetize your existing followers on Facebook and Instagram. Unlock the secrets to converting your community engagement into tangible revenue streams.

During this webinar, you will learn:
✔️ How Live Stream Selling works on Instagram and Facebook
✔️ Why Instagram and Facebook are indispensable for live commerce
✔️ Strategies to monetize your existing followers on Instagram and Facebook

Speakers:

  • Corey Morris, CMO at Sprii
  • Macdara Duncan, International Sales Director at Sprii
  • Mattias Persson, former account manager at Meta and CEO of the marketing agency Social Zense

The Retail Revolution

Live Shopping originated in China and has become a significant component of thecountry's e-commerce landscape. The concept began gaining traction in 2016 when platforms like Taobao Live, operated by Alibaba, introduced live streaming features that allowed sellers to showcase products in real-time, interact with viewers, and facilitate immediate purchases.

This innovative approach quickly resonated with consumers, blending entertainment with shopping convenience.

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In 2025, sales through social platforms are projected to make up approximately 17% of total global online sales and are forecasted to reach nearly $700 billion

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