Are you looking to boost your sales and engage with your audience in an exciting and interactive way? Hosting a live shopping event on Sprii can be a game-changer for your business. However, to ensure your event runs smoothly and leaves a lasting impression on your viewers, you'll need to follow a well-structured checklist. In this article, we'll walk you through the essential steps to host a successful live shopping event on Sprii.
Audio Source: Ensure you have a working microphone or audio setup
Clear audio is crucial for an effective live shopping event. Having a microphone with great sound quality is essential to ensure your voice comes across clearly and free from distortion. Test your audio setup before going live to avoid any last-minute technical glitches that could disrupt your event. Using your microphone in your smartphone is perfect for a start. You can always upgrade audio equipment further down the line.
Video Source: Check that your camera or video source is ready
High-quality visuals are equally important. Use a camera or a smartphone to provide sharp and clear video. Ensure your camera is positioned correctly to capture both your products and yourself clearly without any unnecessary distractions or obstructions.
Lighting: Assess and set up proper lighting for visibility
Proper lighting is great to showcase your products effectively and create a professional look. If people can’t see your products, it defeats the whole purpose of a live shopping event. You don’t need a big lighting setup. Recording with a phone and a ring light is enough for starting.
Host Selection: Decide who will host the event
Selecting the right host is crucial for engaging your audience. Your host should be charismatic, knowledgeable about your products, and able to connect with viewers. They should represent your brand well and build trust with your audience. Remember that switching hosts are fine, and you can even use multiple hosts at once. Co-hosting creates a great synergy in a live shopping event.
Location: Choose the platform(s) for your live shopping event
Do you want to stream on Facebook, Instagram, or your website? That question is important to answer before you start hosting live shopping events. With Sprii, you choose where, and you should consider streaming simultaneously on all platforms to reach a broader audience. Determine which platforms your target audience frequents and plan your live event accordingly.
Product Selection: Decide which products you'll showcase and sell
Carefully curate a selection of products that align with your target audience's interests. Test different products throughout your live shopping events. Sometimes, starting with a popular product can be a good idea to get the comments flowing.
Event Duration: Set a time limit to keep viewers engaged
Plan a concise event duration to maintain viewer interest. Hosting live shopping events for an hour is very common. But trying different durations can be a great idea to figure out exactly that sweet spot where your sales are going through the roof.
Event Setup: Create and configure the event on Sprii and social media
Set up your live event on Sprii's platform, add detailed information, and schedule it in advance to give viewers time to plan to attend. Additionally, creating your event in advance gives you time to promote it on your social media channels to build anticipation and attract a larger audience.
Promotion: Promote the event to attract viewers
Utilize various promotional channels such as social media, email marketing, and your website to spread the word about your live shopping event. Consider running contests or giveaways to generate excitement and incentivize attendance.
Engagement Strategy: Plan for audience interaction and engagement
Engagement is key to a successful live shopping event. Encourage viewers to ask questions, provide feedback, and participate actively in the event. Use interactive features like polls, Q&A sessions, and games to involve your audience and make them feel like a part of the experience.
Go Live: Host your live shopping event!
Before going live, double-check all technical aspects to ensure everything is in working order. Once live, engage with your audience, demonstrate products, and offer exclusive deals or promotions to encourage sales. Thank viewers for their participation and encourage them to share the event with their networks to maximize your reach.
By following this checklist, you'll be well-prepared to host a successful live shopping event with Sprii. Remember that thorough preparation, active engagement, and genuine enthusiasm are key to creating an unforgettable experience for your audience and ultimately boosting your sales. So, go ahead and let your live shopping event shine.