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About this course

5
MIN WATCH TIME

Get ready to dive into the world of Live Shopping and discover why it’s reshaping E-commerce as we know it. In this session, we’ll break down what Live Shopping is, how it compares to traditional online retail, and share vivid industry examples that show its real-world impact.

Here’s a glimpse of what awaits:

  • Defining Live Shopping: What makes it unique and how it works
  • Traditional vs. Live Shopping: Key differences between static listings and dynamic livestreams
  • Performance Benefits: Engagement, repeat purchases, basket size, and conversion uplift
  • Industry Use Cases: Fashion, beauty, DIY, and electronics brands leading the charge

Key takeaways

Key takeaways

1. Live Shopping turns transactions into experiences

By showcasing products in real time, answering questions on the spot, and letting viewers buy instantly, it feels as personal as an in-store interaction.

2. It’s dynamic, not static

Unlike traditional E-commerce’s “menu reading” approach, Live Shopping is like a chef’s tasting - interactive, immersive, and designed to hold attention.

3. Boosts engagement and conversions

Brands report up to 20× higher conversion rates, plus stronger repeat purchase rates and larger average order values.

4. Universally applicable across industries

From runway-style fashion shows and influencer beauty demos to DIY tutorials and flash-sale electronics events, Live Shopping adapts to any product category.

Jens Nguyen
Jens Nguyen
Content Marketing Specialist at Sprii
Katrine Nørgaard
Katrine Nørgaard
Live Shopping Expert at Sprii
EPISODE
2

Course 2: Planning the PERFECT Live Shopping Show (Avoid These Mistakes)

5
MIN WATCH TIME

Discover how Live Shopping
 can 20X your conversions

Experience Live Shopping with Sprii

Trusted by major brands and retailers
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