Planning the PERFECT Live Shopping Show

Set clear goals and expectations

Define exactly what you want to achieve - whether it’s driving sales, building community, or launching a product - and keep your targets realistic to guide every decision.

Pick the right show type

Choose a format aligned with your goals: focus on product showcases and deals for sales, interactive segments for engagement, or behind-the-scenes storytelling for brand affinity.

Nail the timing

Plan for a 60-90 minute runtime, clearly communicate the duration up front, and stay on schedule to maintain energy and viewer attention.

Balance scripting with spontaneity

Use a loose outline - intro, main points, calls to action - so you hit key talking points without sounding robotic, leaving room for authentic, unscripted moments.

Sprinkle in games and limited offers

Create urgency with exclusive deals, tease big prizes early, and use quizzes or mini-challenges to gamify your show and keep viewers hooked until the end.

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