What this playbook is and what it isn't

We promise that the advice in this playbook won’t simply be to “cut your costs and make better offers than your competitors”. In fact, lowering your prices further may not even be an option for you if you want to keep a healthy bottom line. Luckily, there are other and more beneficial ways to get on board the Black Friday and Cyber Monday bandwagon.

In this playbook, we will teach you how to conquer Black Friday (and Cyber Monday), and make the most out of this wildly popular shopping event. Whether you are a brick-and-mortar store, a webshop, or a hybrid, we have got you covered. All tactics mentioned here may not apply to you, but you can be sure to gain some valuable insights which will help you prioritize your efforts.

Let us show you how…

Christian Vester, Co-founder & CEO at Sprii