Top 5 strategies to smash your Black Friday sales

1. Plan, plan, plan your Live Shopping events

Black Friday happens only once a year so it's important to be prepared. It is one of the most important retail events of the year, so you want to ensure maximum engagement and audience size for your Black Friday events.

We have created a prep list to make sure you are asking all the right questions in preparation for the big event.

Your prep list

What products will you showcase?

What discounts will you offer?

When will you go live? In the day or in the evening?

Will you use an influencer in your live show?

Will you stream only on Black Friday, or will you host other events in the lead up?

2. Highlight the ease of Live Shopping

During the craziness of Black Friday, Live Shopping stands out as a very attractive option for potential customers who are looking to avoid the crowds and long queues in stores, saving valuable time and reducing frustration.

Live Shopping allows customers to browse and purchase products from the comfort of their own homes, avoiding crowded stores and the associated stress.

Moreover, it provides an interactive and personalized shopping experience, with hosts and influencers showcasing products, answering questions, and offering recommendations in real-time.

Overall, Live Shopping not only enhances convenience but also offers a more engaging and efficient way to shop.

What to highlight for your customers:

• Avoid long queues and crowds
• Save time and money
• Learn about products in real-time

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3. Use multiple channels to stream your live events

During Black Friday and Cyber Monday, people are going to be active on all channels so you, as a business, need to be active too!

By streaming your Live Shopping event on multiple channels, businesses can reach a wider audience and thus enhance brand visibility and customer engagement.

This is particularly valuable during Black Friday and Cyber Monday, when customers are deliberately hopping from platform to platform in search of the best deals possible.

Sprii allows you to stream across Facebook, Instagram, and your own website simultaneously, with no extra effort!

4. Tap into people’s fear of missing out

During Black Friday and Cyber Monday, potential customers often experience an intense pressure to participate in the shopping frenzy, driven by the fear that they will miss out on the best deals and discounts if they don't join in.
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Live Shopping enables viewers to make purchases instantly while watching the stream, which can be especially effective during Black Friday and Cyber Monday when time-limited deals are available. This instant purchasing capability can drive sales during Live Shopping events.

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5. Create hype & excitement during your events

The beauty of Live Shopping is that it can be used in so many ways. This is particularly valuable during Black Friday and Cyber Monday when businesses are looking to engage their viewers in as many ways as possible.
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Here are 3 ways to create hype and get customers excited about your Black Friday events so you can achieve your revenue goals.

3 ways to create hype

Sprii in Action

Use Sprii’s customizable overlays with phrases such as “selling fast”, and “today only”. Hosts can also use Sprii’s countdown timer to build a sense of urgency.