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Driving Sneakers Sales Through Live Shopping
From views to conversions: Discover how WODEN uses Live Shopping to engage customers and sell more sneakers online.
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Inside the session
“It’s not just shoes that we do — our products have so many stories to tell. Live Shopping became a whole community for us.”
Lana Novakovic
Marketing Manager, WODEN
What you'll learn
A practical look at the opportunity, implementation, and early results
- How Woden approaches sneaker Live Shopping
- Ways to make footwear feel more personal
- Why storytelling drives stronger engagement
- How Live Shopping supports both B2C and B2B
- How community builds long-term loyalty
- Why testing new formats creates growth
Meet the experts behind the masterclass
Hear from the Meta and Sprii teams shaping the vision for Live Video Ads and helping retailers put them into practice
Jens is a Content Marketing Specialist at Sprii and host of Sprii's highly entertaining and informative webinars
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Corey Morris scaled Gaest.com before its Airbnb acquisition, then led go-to-market for Airbnb for Work.
Naiara Larrañaga Gómez has 12+ years of experience in fashion e-commerce and digital growth.
Lana has years of experience in fashion marketing, specializing in online brand positioning.
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Ready to reach more shoppers when you go live?
Reserve your place to see Meta’s new Live Video Ads in action and learn how to put them to work for your brand.
