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Driving Sneakers Sales Through Live Shopping
From views to conversions: Discover how WODEN uses Live Shopping to engage customers and sell more sneakers online.
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Trusted by 3000+ brands and retailers across Europe
Key insights
Inside the session
01
How Woden uses Live Shopping to drive sneaker sales and engagement
02
Why storytelling and community matter in footwear Live Shopping
03
How Woden turned Live Shopping into both a B2C and B2B channel
04
Lessons from building a loyal Live Shopping audience over time
“It’s not just shoes that we do — our products have so many stories to tell. Live Shopping became a whole community for us.”
Lana Novakovic
Marketing Manager, WODEN
Key insights
What you'll learn
Explore these strategies, trends, and real-world examples
- How Woden approaches sneaker Live Shopping
- Ways to make footwear feel more personal
- Why storytelling drives stronger engagement
- How Live Shopping supports both B2C and B2B
- How community builds long-term loyalty
- Why testing new formats creates growth
SPEAKERS
Meet the experts behind the talk
Explore these strategies, trends, and real-world examples
Jens Nguyen
Jens is a Content Marketing Specialist at Sprii and host of Sprii's highly entertaining and informative webinars
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Corey Morris
Corey Morris scaled Gaest.com before its Airbnb acquisition, then led go-to-market for Airbnb for Work.
Naiara Larrañaga Gómez
Naiara Larrañaga Gómez has 12+ years of experience in fashion e-commerce and digital growth.
Lana Novakovic
Lana has years of experience in fashion marketing, specializing in online brand positioning.
Live Shopping is a vital part of our strategy, offering unparalleled opportunities
Hans Isgreen Sørensen
Head of E-commerce & CMO, NiceHair
Every time we go live we see a peak in our sales numbers!
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Mia Nygaard Nikolajsen
Digital Product Manager, Søstrene Grene
We broke all of our engagement records with Live Shopping and it showed in our sales.
Martin Vad Jespersen
Head of E-commerce, Ecooking
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