About this webinar

Katherine Daniels, a UK-based skincare brand, recently took home the Best Experience Award at the prestigious The Industry Beauty Innovators Awards — beating out global competitors with their authentic, education-first Live Shopping format powered by Sprii.In this Expert Talk, we’ll go behind the scenes with co-founder Kirsti Shuba and Marketing Executive Shannon Howe to learn how a small beauty brand built a loyal community, drove consistent sales, and transformed customer trust through shoppable livestreams. From starting out with nothing more than an iPhone and ring light, to creating an award-winning experience, their story is a masterclass in how passion and persistence can pay off.

Who Should Attend

‍E-commerce managers, brand founders, marketers, and customer experience leaders who want to:

• Build stronger customer relationships with Live Shopping
• Learn practical tips for launching with limited resources
• Understand how consistency and community can outshine big-budget campaigns
• Take inspiration from a brand that turned authentic storytelling into award-winning success

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Can’t make it live? Register anyway — we’ll send the recording afterward.

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We’ll explore how Katherine Daniels:

• Educates customers in an approachable, interactive way
• Builds trust and community through consistency
• Uses Sprii’s tools creatively (overlays, bundles, reminders) to drive results
• Balances human connection with technology to win awards and grow sales

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