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How Katherine Daniels Won with Live Shopping
Discover how Katherine Daniels built an award-winning beauty brand — and how you can use Live Shopping to do the same.
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Trusted by 3000+ brands and retailers across Europe
Key insights
Inside the session
01
How Katherine Daniels built an award-winning Live Shopping experience
02
Why education and community became the core of their live strategy
03
How consistent live shows helped grow engagement, trust, and sales
04
Practical lessons from launching live shows with a simple setup
“We’ve built trust through consistency, through turning up every week — and now every month. It’s a marathon, not a sprint.”
Kirsti Shuba
Brand Creator & Skincare Expert, Katherine Daniels
Key insights
What you'll learn
Explore these strategies, trends, and real-world examples
- Building an award-winning live format
- Making Live Shopping feel authentic
- Using education to drive engagement
- Growing trust through consistency
- Turning viewers into loyal communities
- Starting live shows with a simple setup
SPEAKERS
Meet the experts behind the talk
Explore these strategies, trends, and real-world examples
Kirsti Shuba
Kirsty, hosts the brand’s Live Shopping shows and helps educate customers through expert skincare guidance.
Shannon Howe
Shannon Howe leads marketing at Katherine Daniels and helps run the brand’s Live Shopping shows.
Katrine Nørgaard
Katrine Nørgaard Jensen combines Live Shopping expertise with an E-commerce degree from Business Academy Aarhus
Live Shopping is a vital part of our strategy, offering unparalleled opportunities
Hans Isgreen Sørensen
Head of E-commerce & CMO, NiceHair
Every time we go live we see a peak in our sales numbers!
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Mia Nygaard Nikolajsen
Digital Product Manager, Søstrene Grene
We broke all of our engagement records with Live Shopping and it showed in our sales.
Martin Vad Jespersen
Head of E-commerce, Ecooking
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