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What Western Brands Can Steal From Asia's Social Commerce Boom

Discover the tactics fueling billions in Asia’s Live Shopping boom — and how to bring them into your market.

30 minutes
Lifetime access
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What Western Brands Can Learn from Asia’s Social Commerce Boom
Trusted by 3000+ brands and retailers across Europe
Key insights

Inside the session

01
Why Asia is winning — platform concentration & built-in checkout
02
The Japan boutique playbook: nightly live, physical coupon cards, on-camera checkout
03
What Western brands keep getting wrong about live
04
Start tomorrow: SOPs, cadence, and the first 30 days

“Western brands need to stop thinking of Live Shopping as a one-off event and start making it part of their playbook.”

Ron Wardle

Author, Innovation Factory

Key insights

What you'll learn

Explore these strategies, trends, and real-world examples

  • Why Live Shopping thrives across Asia
  • Why consistency beats one-off events
  • Key differences between East and West
  • Practical ways to get started quickly
  • How community drives long-term growth
  • How brands can scale Live Shopping
SPEAKERS

Meet the experts behind the talk

Explore these strategies, trends, and real-world examples

Corey Morris
Corey Morris

CMO, Sprii

Corey Morris scaled Gaest.com before its Airbnb acquisition, then led go-to-market for Airbnb for Work.

Ron Wardle
Ron Wardle

Author, Innovation Factory

Ron Wardle built China’s largest Western-owned social commerce platform and co-authored Innovation Factory.

Live Shopping is a vital part of our strategy, offering unparalleled opportunities
Hans Isgreen Sørensen
Hans Isgreen Sørensen
Head of E-commerce & CMO, NiceHair
Every time we go live we see a peak in our sales numbers!
Mia Nygaard Nikolajsen
Mia Nygaard Nikolajsen
Digital Product Manager, Søstrene Grene
We broke all of our engagement records with Live Shopping and it showed in our sales.
Martin Vad Jespersen
Martin Vad Jespersen
Head of E-commerce, Ecooking
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