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Black Friday 2025: How to win with Live Shopping
Black Friday is the biggest traffic spike of the year - make it your highest-converting one, too.
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Inside the session
“People don’t just want discounts during Black Friday. They want experiences, interaction, and a reason to engage with your brand instead of scrolling past it.”
Benjamin Henriksen
CEO, Let’s Go Live
What you'll learn
A practical look at the opportunity, implementation, and early results
- Black Friday tactics from top Live Shopping brands
- Why multistreaming drives more sales
- Games that boost engagement and watch time
- Live formats that convert viewers into buyers
- How to build hype before your live event
- A Black Month plan you can launch tomorrow
Meet the experts behind the masterclass
Hear from the Meta and Sprii teams shaping the vision for Live Video Ads and helping retailers put them into practice
Sam Gollings led live retail at Ideal Shopping Direct, LoveCrafts, and Hochanda before Live Shopping hit social media.
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Corey Morris scaled Gaest.com before its Airbnb acquisition, then led go-to-market for Airbnb for Work.
Benjamin is the precocious Co-founder and CEO of Let's Go Live, the leading Live Shopping Agency in Northern Europe
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Ready to reach more shoppers when you go live?
Reserve your place to see Meta’s new Live Video Ads in action and learn how to put them to work for your brand.
