Ready, Set, Live: Live Shopping Tactics for Black Friday That Work

About this webinar

Black Friday is the biggest traffic spike of the year - make it your highest-converting one, too. Live Shopping turns scrolls into sales with real-time demos, offers, and Q&A that move shoppers from “interested” to “bought” in minutes.

We’ve seen brands achieve 60%+ conversion from live shows versus the usual 2–3% on standard product pages.

In this Expert Talk, you’ll hear from Benjamin from Let’s Go Live - bringing hands-on live showcraft and creativity - and Sam - sharing UK market context and the “voice of the customer.” Together with Sprii's CMO Corey they'll unpack all the Live Shopping secrets.

Together, they’ll break down why Live Shopping is a must-have for Black Friday, what worked for brands during Black Month last year, and the exact steps to launch high-impact shows fast.

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Who Should attend?

E-commerce managers, brand owners, digital leads, and marketing teams who want to:

• Turn peak-season attention into action with Live Shopping
• Lift conversion and AOV using real-time offers, gamification, and limited drops
• Learn from relevant examples and apply them locally
• Build a repeatable live + evergreen video commerce engine for Q4 and beyond

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Can’t attend live? Register anyway—we’ll send the full recording after the session.

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What you'll learn:

• Why Live for Black Friday
• Real cases, real numbers: What worked for other brands
• The Do’s & Don’ts: Creative, timing, and promo mistakes to avoid
• Actionable steps you can take

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Ready to make Black Friday your highest-converting campaign of the year?

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