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Black Friday 2025: How to win with Live Shopping
Black Friday is the biggest traffic spike of the year - make it your highest-converting one, too.
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Trusted by 3000+ brands and retailers across Europe
Key insights
Inside the session
01
How top brands turn Black Friday Live Shopping into high-converting events
02
Gamification, VIP tactics, and live formats that keep viewers engaged
03
How to promote your live shows before, during, and after Black Friday
04
A step-by-step Black Month plan you can launch with your team tomorrow
“People don’t just want discounts during Black Friday. They want experiences, interaction, and a reason to engage with your brand instead of scrolling past it.”
Benjamin Henriksen
CEO, Let’s Go Live
Key insights
What you'll learn
Explore these strategies, trends, and real-world examples
- Black Friday tactics from top Live Shopping brands
- Why multistreaming drives more sales
- Games that boost engagement and watch time
- Live formats that convert viewers into buyers
- How to build hype before your live event
- A Black Month plan you can launch tomorrow
SPEAKERS
Meet the experts behind the talk
Explore these strategies, trends, and real-world examples
Sam Gollings
Sam Gollings led live retail at Ideal Shopping Direct, LoveCrafts, and Hochanda before Live Shopping hit social media.
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Corey Morris
Corey Morris scaled Gaest.com before its Airbnb acquisition, then led go-to-market for Airbnb for Work.
Benjamin Henriksen
Benjamin is the precocious Co-founder and CEO of Let's Go Live, the leading Live Shopping Agency in Northern Europe
Live Shopping is a vital part of our strategy, offering unparalleled opportunities
Hans Isgreen Sørensen
Head of E-commerce & CMO, NiceHair
Every time we go live we see a peak in our sales numbers!
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Mia Nygaard Nikolajsen
Digital Product Manager, Søstrene Grene
We broke all of our engagement records with Live Shopping and it showed in our sales.
Martin Vad Jespersen
Head of E-commerce, Ecooking
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