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State of Live Shopping 2025: Winners & losers

State of Live Shopping: Winners & Losers explored the trends and strategies shaping Live Shopping success in 2025.

60 minutes
Lifetime access
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State of Live Shopping 2025: Winners & losers
Trusted by 3000+ brands and retailers across Europe
Key insights

Inside the session

01
The biggest Live Shopping trends shaping retail in 2025
02
Which industries and brands are winning with video commerce
03
Why consistency and community drive long-term Live Shopping success
04
Predictions and practical strategies for growing with Live Shopping

“Live Shopping has passed the just a trend phase — it’s proven it has staying power.”

Corey Morris

CMO, Sprii

Key insights

What you'll learn

Explore these strategies, trends, and real-world examples

  • The biggest Live Shopping trends for 2025
  • How brands build stronger customer communities
  • Which industries are seeing the most growth
  • Why video commerce is becoming essential
  • Why consistency matters in Live Shopping
  • Practical ways to get started with Live Shopping
SPEAKERS

Meet the experts behind the talk

Explore these strategies, trends, and real-world examples

Carmen Muley
Carmen Muley

Founder & CEO, Paragon Social Commerce

Carmen Muley helps brands across Europe and Asia grow through Live Shopping and social commerce strategies.

Alexander Lischke
Alexander Lischke

Founder and Managing Director, Bellbyrd

Alexander Lisch helps brands grow through Live Shopping and social commerce across the DACH region.

Corey Morris
Corey Morris

CMO, Sprii

Corey Morris scaled Gaest.com before its Airbnb acquisition, then led go-to-market for Airbnb for Work.

Steven Hubbard
Steven Hubbard

Non-Executive, Director, Sprii

Stephen Hubber helps brands grow through multi-channel commerce and Live Shopping strategies.

Jens Nguyen
Jens Nguyen

Content Marketing Specialist, Sprii

Jens is a Content Marketing Specialist at Sprii and host of Sprii's highly entertaining and informative webinars

Live Shopping is a vital part of our strategy, offering unparalleled opportunities
Hans Isgreen Sørensen
Hans Isgreen Sørensen
Head of E-commerce & CMO, NiceHair
Every time we go live we see a peak in our sales numbers!
Mia Nygaard Nikolajsen
Mia Nygaard Nikolajsen
Digital Product Manager, Søstrene Grene
We broke all of our engagement records with Live Shopping and it showed in our sales.
Martin Vad Jespersen
Martin Vad Jespersen
Head of E-commerce, Ecooking
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