3 Live Shopping Customer Stories for Black Friday Strategy

As the retail high season looms, it’s time for e-commerce, sales, and marketing leaders to sharpen their strategies. Competition for consumer attention is fierce, but some brands are cutting through the noise in a big way. How? By leveraging the power of Live Shopping.

At Sprii, we've seen firsthand how Live Shopping is transforming retail, and we're excited to share three customer stories from last year’s Black Month. These brands didn’t just stand out—they delivered engaging, interactive shopping experiences that drove significant results. 

Here’s how they did it.

#1 Ecooking: Hooking Audiences with Engaging Beauty Demos

Ecooking, a beloved beauty and skincare brand, ran a dynamic Live Shopping event on Black Friday. The show lasted over an hour and a half, featuring product demos, tutorials, interactive viewer polls, giveaways, and more. 

The result? Ecooking not only kept their audience glued to the screen but also generated over 

• 9,000 views 
• Nearly 50,000 comments
• All during one Black Friday event

Their secret? Creating an engaging, value-packed show that felt less like a sales pitch and more like a fun, informative experience. This level of interaction is key to building a loyal customer base—something every retailer should keep top of mind this season.

Watch Ecooking's Black Friday Live Shopping show 2023

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#2 Elgiganten: Merging Entertainment and Shopping for Maximum Impact

Elgiganten, a part the UK-based electronics giant Currys, brought their A-game during Black Friday. Their Live Shopping event wasn't just about great deals—it was entertainment-driven, featuring a popular food influencer who whipped up culinary magic while showcasing kitchen and home appliances.

The show struck a chord with viewers, amassing:

• 24,000 viewers 
• 27,000 comments
• All during one Black Friday event

This blend of entertainment and commerce, or “shoppertainment,” proved that Live Shopping can be more than a transactional experience—it’s a way to connect with customers on a deeper level, making them feel part of the action.

Watch Elgiganten's Black Friday Live Shopping show 2023

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#3 Woden: Aligning Brand Values with Green Tuesday

Sustainability is more than a buzzword—it's a core value for many modern consumers. The Scandinavian sneaker brand Woden tapped into this sentiment with their unique “Green Tuesday” Live Shopping event. 

For every purchase made during the show, Woden pledged to plant more trees, aligning their sales strategy with a meaningful cause.

This approach resonated strongly with their eco-conscious audience, proving that Live Shopping can be a platform to showcase not only products but also brand values. The result? A win for both sales and sustainability.

These three brands are prime examples of how Live Shopping can transform the retail experience, turning passive viewers into engaged participants. 

Last Black Month, over 1,500 Live Shopping events ran on our platform, driving substantial sales for our customers. And this year, the opportunity is even bigger.

Watch Woden's Black Friday Live Shopping show 2023

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