6 key questions to ask before you "Go Live"

If you want your Live Shopping event to be successful, it is key that you answer and consider the big questions of what & why?

For example, why should a customer tune in to your live event? Why should a customer buy this product from your live event, right now? What products do you want to sell and what makes them so great? What do you want to tell customers about your brand? What do customers need to know aout you, the person selling the products?

The reason we go ‘live’ is to lift the products off the shelves of your store or off the screen on your website and bring them to life.

Through video, we can show customers selling points that they may not understand just from walking by in a shop. We can demonstrate how products work, on their own and together with other products. There is the opportunity to upsell products, show unique design features, and go into further details beyond what is in front of them.

Going live gives you a chance to show that a light bulb, a magic moment that will convert them from a viewer to a customer.

To simplify the process of finding that magic in your lives, here are 6 questions that you should aim to answer during the planning and execution of each of your live shows.

#1 Why buy from us?

Why should a customer buy from your brand during this live event? Also, ask yourself what separates you from other companies and what makes your offer exclusive.

Some examples of addressing this are:

• An exclusive launch (be the first to get your hands on the product, not available anywhere else
• An unique offer only available from the live event
• Over-the-top incentives (free shipping, split payments, membership discounts)
• Bundling that you can't get elsewhere (buy ‘this’ today and receive this free gift)

The bottom line is to figure out what alue your brand offers that no one else can.

#2 Why buy now?

What’s the urgency to buy during the live show? Why should I buy this product now and not next week?

Some examples for creating a sense of urgency include:

• Limited time offers just for the live events
• Limited stocks of the offer (if customers miss it, they miss out! When it’s gone it’s gone!
• Be the first to own a product (great for product drops)

#3 Why buy at this price

Why is the price on these items a fantastic offer? Are they cheaper than in stores or other retailers? Is the price exclusive to the live event and only for a limited time? Does the retail price show incredible value without a discount?

Examples of this include:

• % savings
• € savings
• best price in market
• price shows incredible value (e.g. 10 items for €10, just €1 an item)

{{bootcamp}}

#4 What's the product?

What are the unique selling points of the products you are selling? What does it do, and how does it work? What sets it apart from just seeing the product on a shelf? What is included with the product?

For example:

• In the box, you get this and this... but wait, there's more!
• If you buy today, you will also receive this and this

This is your opportunity to showcase the product's value to the customer without discussing the price.

#5 What's the story?

Every product has a story, but rarely does it get told properly on your store shelves or website. This is a great opportunity to showcase your brand! Think about sharing the story behind your brand and showcasing how that's reflected in the products you are presenting. Can you walk the viewer through the process of creating these products?

Other storytelling opportunities might include:

• Dive into the purpose behind creating these products - the inspiration and use cases.
• Talk about how your products solve a specific problem.
• Hightlight how this product complements your existing or previous product offerings

#6 Who's the storyteller?

Your live show should have a product expert; they are the ‘glue’ that brings all the above 5 points together.

Also, think about who the guest is? – make sure you introduce yourself! Also, focus on building trust and credibility to give the customer a good reason to trust them. Guests are part of the live show to educate customers, to build brand loyalty, community and trust with your customers. A good guest is key to success.

‍