The Best Time to go Live on Facebook & Instagram

Social media has become an essential tool for businesses, influencers, and individuals to connect with their audiences. Among the various features offered by social media platforms, going live has emerged as a powerful way to engage with followers in real-time.

However, going live at the wrong time can lead to low engagement and limited reach, defeating the purpose of the live session. So, when is the best time to go live on Facebook and Instagram? We’ll dive deeper into that question right here!

Timing is everything

To determine the best time to go live, you need to consider various factors such as your audience’s demographics, their time zones, your industry, and the purpose of your live session.

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For example, if your target audience is primarily located in the United States, going live during their daytime hours may be more effective than going live during their sleeping hours.

Similarly, if you’re targeting a global audience, you may need to choose a time that works for most of your followers, regardless of their time zones.

In addition to audience demographics and time zones, your industry and the purpose of your live session can also influence the timing of your live sessions.

For instance, if you’re a fitness influencer, you may find that your audience is more active on social media in the early morning or late evening when they’re more likely to work out.

Similarly, if you’re hosting a product launch or a special live shopping event, you may need to choose a time that aligns with your audience’s availability and interest in the event.

When is the best time to go live on Facebook?

Facebook is one of the most popular social media platforms, with over 2.95 billion monthly active users. As such, it’s an ideal platform for going live and connecting with your audience in real-time. However, it’s essential to choose the right time to go live to maximize the impact of your Facebook live sessions.

The best time for most people to go live on Facebook is after 6 pm Tuesday to Thursday. But don’t just take this as the right time for you. There are tons of factors that will determine which time you’ll get the most out of your live video sessions. For businesses, it’s usually better to go live on Facebook during the evening on Tuesday to Thursday.

The best time to go live on Facebook for an individual gamer to a business trying to sell products can be widely different. You can check your Facebook Insight stats to get a better feeling of when the best time to go live on Facebook is for you.

Best time to go live on Facebook on weekends

Depending on what your live session is about, the best time to go live on Facebook on weekends is usually around midday.

Going live on your Facebook page during the weekends can be particularly effective because people often have more free time on Saturdays and Sundays. They may be more likely to scroll through their social media feeds and engage with live content during their leisure time.

Additionally, people may be more open to discovering new content during the weekends, making it a great opportunity to attract new followers and increase your reach.

However, some people are also quite busy on the weekends and might not have time to sit through an entire live session. You should always make sure your data supports your decision of when to go live.

When is the best time to go live on Instagram?

According to research, the best time to post on Instagram is during weekdays, between 9 am to 11 am, or 2 pm to 4 pm. But if you want to go live with your live shopping shows, you should wait until the evening. Our customers usually see the best result if they go live after 6 pm.

Additionally, going live during the middle of the week, such as on Wednesdays, can lead to higher viewership rates compared to weekends.

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Once again, this varies a lot depending on what you are trying to do with your live session on Instagram. It’s always a great idea to test different times to figure out what works best for you.

Going live for businesses

Live streaming on social media platforms can be an effective way for businesses to connect with their audience and increase brand visibility. Social shopping and going live allow businesses to showcase their products, answer customer questions in real-time, and build a more authentic and personal relationship with their followers.

At Sprii, we work with thousands of companies, helping them to go live on social media to increase sales and revenue. We have great insights into what actually working in the market and when the best time to go live on Facebook and Instagram is.

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Sunday to Thursday are the best days for companies to showcase their products. This is where customers have the most time to actually be a part of a live session. If you are selling products for babies and new mothers, you can easily start your live stream session on a weekday at 8 am because of maternity leave.

If your target audience is primarily young mothers and fathers, then after 8 pm on Tuesday to Thursday is your best bet. On the contrary, if you are looking to sell products to people above the age of 40, the best result is after 6 pm.

But again, it all depends on your business, your industry, and your audience. Reach out to our awesome experts and you’ll have a much better idea of what works for you and your business.

What social media platform is best to go live on?

Finding the best time to go live on Facebook in 2023 is one thing, but are there other platforms you should focus on? Well, the more, the merrier, they say!

Having more social channels and more followers equals a bigger reach when you go online. So, the best decision you can make for your business is to go live on all social platforms at once.

With the software from Sprii, you get everything in one single feed, and you can customize everything. It’s a super simple and quick way to increase your sales and grow your business.

When should you go live?

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As you probably know by now, finding the best time to go live on Facebook is essential for your success. You should check your own data to get the best result. But there are also a couple of other factors you should focus on when trying to find the sweet spot for your next live campaign.

Understand your audience

One of the most important factors to consider when determining the best time to go live on Facebook and Instagram is your target audience. Different audiences have different viewing habits and preferences, so it’s crucial to understand their behaviors to maximize viewership and engagement.

To better understand your audience, start by analyzing your social media data. This can provide valuable insights into your audience demographics, including age, gender, location, and interests. You can also track engagement levels and determine when your followers are most active on the platform. Using data is essential for live selling.

Your industry is a factor

Another important factor to consider when determining the best time to go live on Facebook and Instagram is your industry. Different industries have varying peak hours and times of the year when their audience is most engaged and active on social media.

If your industry is seasonal, you should consider the time of year and any other seasonal factors that may impact your industry. For example, if you’re in the retail industry, you may want to schedule your live shopping sessions during peak shopping periods, such as the holiday season or Black Friday.

It’s also crucial to stay up-to-date with your industry to leverage news, events, and trends to create unique and relevant content.

How to increase viewership in your live session

Having nailed down your audience’s behavior and interests, and how your industry works, is the first step to increase viewership. But besides finding the best time to go live on Instagram or Facebook, you can use a lot of different strategies to help grow your viewership.

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Before starting your live streams, you need to spread the word to your target audience. Use every social media channel available and create attention to the events in your newsletters if you are a business.

Having a host and maybe a co-host that is energetic, fun, and charismatic is also a huge factor for your live sessions. Whether you are on your own or with others, you need to make the live session entertaining.

Final Thoughts

There is only one person that knows when the best time to go live on Facebook is for you. And that’s you! Checking on industry data and seeing what most competitors do can be a helping hand. But the biggest factors for choosing the best time to go live are knowing your audience and analyzing your own data.

Going live on social media are powerful ways for both influencers and businesses to increase their following and customer engagement. If you find the perfect time to go live on Facebook and Instagram, you will reap the rewards way quicker!


What is the best time to go live on Instagram?

After 6 pm is the best time to host live shopping on Instagram. However, this can vary from company to company.

What is the best time to go live on Facebook?

The best time to do live shopping on Facebook in 2024 is after 6 pm on Tuesday to Thursday. This can be a lot different depending on what you are doing in your live sessions.