Black Friday 2025: How Elgiganten smashes sales with Live Shopping

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Discover how Elgiganten smashes sales with Live Shopping

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Black Friday and the shopping high season are soon upon us, and we’re all looking forward to it! But as most retailers compete for customers’ attention, how can you stand out from the crowd and attract audiences with more than just the best deals?

Last year, Elgiganten, Scandinavia’s biggest electronics retailer (now a part of Curry’s),  smashed their Black Friday sales using Live Shopping events on social media.

We’re bringing on Hannah Piper, the host of Elgiganten’s Black Friday live shows, to talk about the key takeaways that kept customers hooked during their big shopping event.

Joined by Live Shopping production expert, Benjamin L. Henriksen from Let’s Go Live, they will dive into their top tips for making Black Friday lives a massive hit.

In this webinar, they will be delving into topics such as:
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✔️  How does Live Shopping boost Black Friday sales?

✔️  What were Elgiganten's winning strategies from last year?

✔️  How have they used Live Shopping since?

✔️  What are their plans for Black Friday this year?

✔️  Best tips for companies that want to conquer Black Friday?
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Profiles:
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Hannah Piper

In many ways, Hannah is not only the face but also the brain behind Elgiganten’s successful live shows. Responsible for online campaign execution and E-commerce strategies, she has been instrumental in putting Elgiganten’s live shows on the map.
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Benjamin Henriksen

Live Shopping innovator and master at planning and producing Live Shopping events. Benjamin co-founded “Let’s Go Live”, Denmark’s first full-service Live Shopping Agency in 2021, now serving hundreds of top businesses.

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