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ON DEMAND
Black Friday 2025: How Elgiganten smashes sales with Live Shopping
Discover how Elgiganten uses Live Shopping to boost Black Friday engagement, keep viewers watching, and drive more sales.
Lifetime access
100% free
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Trusted by 3000+ brands and retailers across Europe
Key insights
Inside the session
01
How Elgiganten uses Live Shopping to win attention during Black Friday
02
Why entertainment and interaction drive stronger live performance
03
How product experts and hosts build trust and buyer confidence
04
Lessons from creating one of the Nordics’ leading Live Shopping formats
“Black Friday is no longer just about discounts — it’s about creating an experience people want to join.”
Benjamin Henriksen
CEO, Let’s Go Live
Key insights
What you'll learn
Explore these strategies, trends, and real-world examples
- Why Live Shopping works during Black Friday
- How experts help increase buyer confidence
- How Elgiganten creates engaging live shows
- Ways to turn viewers into loyal customers
- Why entertainment boosts viewer retention
- How to stand out during peak sales periods
SPEAKERS
Meet the experts behind the talk
Explore these strategies, trends, and real-world examples
Benjamin Henriksen
Benjamin is the precocious Co-founder and CEO of Let's Go Live, the leading Live Shopping Agency in Northern Europe
Hannah Piper
Hannah hosts Elgiganten’s Live Shopping shows, helping customers explore products through interactive live experiences.
Jens Nguyen
Jens is a Content Marketing Specialist at Sprii and host of Sprii's highly entertaining and informative webinars
Live Shopping is a vital part of our strategy, offering unparalleled opportunities
Hans Isgreen Sørensen
Head of E-commerce & CMO, NiceHair
Every time we go live we see a peak in our sales numbers!
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Mia Nygaard Nikolajsen
Digital Product Manager, Søstrene Grene
We broke all of our engagement records with Live Shopping and it showed in our sales.
Martin Vad Jespersen
Head of E-commerce, Ecooking
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