Going live on Facebook has become an invaluable tool for businesses to connect with their audience in real-time. Leveraging engagement and live selling features effectively can significantly boost viewer engagement and help your brand stand out.
In this article, we will explore seven creative Facebook live ideas that you can use next time you want to showcase your products on Facebook for all your viewers.
1. Live Stream a Product Launch
Facebook offers an excellent opportunity to generate buzz around a new product or service. Broadcasting a live product launch can create a sense of exclusivity and excitement as viewers get to witness the unveiling firsthand.
Share extra details, interact with viewers’ comments, and build anticipation by teasing key features and benefits. This approach encourages viewers to actively engage with the event and share their thoughts, creating a buzz around your brand.
Example: A cosmetic company could host a live shopping event to unveil a new makeup palette. They can demonstrate the product’s versatility, showcase different looks, and answer questions from viewers in real time.
2. Design Funny Games For People to Join
Injecting fun and entertainment into your Facebook live sessions can significantly increase engagement. Design interactive games or quizzes that viewers can participate in while watching the live stream.
This approach not only keeps viewers entertained but also encourages them to actively engage by submitting their answers or opinions in the comments section. Offer small incentives or prizes to winners to further incentivize participation.
By using games in your live shopping shows, you encourage people to comment. Since the Facebook algorithm favors video content with a lot of engagement, you’ll see your content reach far more people, increasing the potential to gain new customers and followers.
Example: A clothing brand could organize a “Fashion Trivia” game during a Facebook live stream. Viewers can answer questions related to fashion trends or the brand’s history, and winners receive exclusive discount codes, free merchandise, or other cool prizes.
3. Offer Special Deals During Your Show
One effective way to boost engagement is by offering exclusive deals or discounts that are only available during the broadcast. This strategy creates a sense of urgency and incentivizes viewers to stay engaged and take immediate action. Clearly communicate the limited time frame and provide a direct link, a coupon code, or a clickable overlay for viewers to avail themselves of the offer.
This works great because one of the biggest reasons your customers are watching your Facebook live videos is to get an in-store shopping experience from the comfort of your home with the opportunity for great offers and exciting entertainment. We all want to save money, so use this in your events to make people buy and come back for future events.
Example: An online bookstore could offer a “Flash Sale” during a live shopping event. They can showcase popular books, offer a limited-time discount, and provide viewers with a unique coupon code to use in their live broadcast or on their website.
4. Use Contests or Giveaways
Running contests or giveaways on Facebook is an excellent strategy to attract and engage viewers. Encourage participation by asking viewers to like, share, or comment on the live video for a chance to win a prize.
This not only increases engagement during the live stream but also generates additional reach as viewers share the content with their friends and followers.
People also like the feeling of winning. Winning a giveaway is an easy way for people to get to know your company and your products instantly. It also provides potential customers with an opportunity to get their hands on your products without having to give anything in return.
Example: A fitness brand could host a Facebook live shopping show and ask viewers to comment on their fitness goals for a chance to win a free gym membership or a fitness package.
5. Create Product Tutorial as Live Videos
Educational content is highly engaging, and Facebook provides an ideal platform for hosting live product tutorials. Showcase your products or services by demonstrating their usage, highlighting key features, and offering practical tips. Encourage viewers to ask questions and provide real-time responses, enhancing the interactive nature of the tutorial.
The main problem for many customers with shopping online is the issue of getting a proper look and feel for a product. This means that return rates are higher with this sales channel. A Facebook live video is a great solution to this because live video often eliminates a lot of these doubts for people.
Example: A cooking equipment brand could host a Facebook live session demonstrating different recipes using their products. Especially some of the cooking products are more technical. Viewers can ask questions about cooking techniques, and the brand can provide immediate answers and suggestions.
6. Host a Celebration in Your Live Video
Marking special occasions or milestones through Facebook Live can create a festive atmosphere and boost viewer engagement. Celebrate anniversaries, company achievements, or even national holidays with your audience. Share exciting news, offer exclusive promotions, and involve viewers in the celebration by encouraging them to share their own experiences or memories related to your brand.
Example: A travel agency could host a Facebook live event on World Tourism Day, showcasing popular travel destinations, sharing travel tips, and organizing interactive discussions with viewers about their favorite travel memories.
7. Show Behind The Scenes Details
People love getting a behind-the-scenes glimpse of their favorite brands. Facebook live provides an opportunity to give viewers an exclusive look into your business, creating a sense of transparency and authenticity.
Share sneak peeks of upcoming projects, introduce team members, or showcase the process behind product development. This approach fosters a deeper connection with your audience and generates curiosity and engagement.
Social shopping is all about creating deeper connections with your live audience. And one great way of doing this is by showing what is going on behind the curtain.
Example: An electronics company could give viewers a sneak peek behind the scenes of the development of a new product, showcasing the process of designing and testing and giving insights into the innovation happening within the company.
Why Try These Facebook Live Ideas?
Coming up with new Facebook live ideas is always a good thing for your live stream. Trying something different and testing what your audience members want to see can make a difference in viewer numbers and buying customers.
We gave you seven different ideas you can use in a widely different manner. Being innovative and unique makes the live stream shopping fun for your viewers. There is no “one way fits all,” so maybe try something different the next time you want to go live. But if you feel that your Facebook live show is just the way it should be and your viewers like it, try not to sway too much away from that.
There you have it! Seven Facebook live ideas for your live video stream. These seven Facebook live ideas can be used by almost any kind of business that wants to delve into live shopping. Whether you are looking for engagement through fun games or want to have your audience ask you questions about your products, you can find methods and ways to do it all right here.
And as always, if you need any help with your live shopping adventures. Reach out to one of our live shopping specialists to get advice and answers to your questions.