Fashion is LIVE: Unlocking Growth with Video Commerce

Discover how Live Shopping
can 20X your conversions
Experience Live Shopping with Sprii
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Live Shopping event works on FB, IG and your website

5 ways to win Black Friday

Experience Live Shopping with Sprii
Experience Live Shopping with Sprii
During a Live Shopping event, Sprii automatically replies to comments, creates orders for your customers, sends them a link to their basket, and handles payment and shipping.
The beauty of Live Shopping is that it can be used in so many ways. This is particularly valuable during Black Friday and Cyber Monday when businesses are looking to engage their viewers in as many ways as possible.
Here are 3 ways to create hype and get customers excited about your Black Friday events so you can achieve your revenue goals.
During Black Friday and Cyber Monday, potential customers often experience an intense pressure to participate in the shopping frenzy, driven by the fear that they will miss out on the best deals and discounts if they don't join in.
Live Shopping enables viewers to make purchases instantly while watching the stream, which can be especially effective during Black Friday and Cyber Monday when time-limited deals are available. This instant purchasing capability can drive sales during Live Shopping events.
With Live Shopping, consumers get the personal assistance of an in-store shopping experience and the convenience of being able to shop from the comfort of their own sofa or favorite coffee shop.
Viewers can get information from the retailer in real-time by asking questions directly in the Live Shopping event.
During a live show, viewers can ask questions and get answers in real-time. Even better, they can interact with each other and share their experiences with your products.
Aspect | Traditional E-Commerce Journey | Live Shopping Journey |
Marketing Approach | High ad spend and several channels to attract shoppers to webshop | Leveraging existing social media followers |
Navigation | Requires navigating through a static webshop to find products. | Requires nothing more than watching a live video to discover new products. |
Product Presentation | Products are presented through static images. | Products are presented in a live video by engaging hosts. |
Customer Experience | Feels like a business transaction. | Feels like a personal connection. |
Engagement and Interaction | Limited to static product descriptions, images, and occasional customer reviews | Offers real-time interaction between hosts and viewers, allowing for immediate Q&A, live demonstrations, and personalized recommendations |
Customer Experience | Customers independently navigate the webshop and make purchase decisions without help. | Customers are guided through products, receive helpful information, and can ask questions as well as see what others are writing and asking. |
Conversion Rates | Relies on well-designed websites and optimized marketing funnels to convert visitors into buyers. | Often achieves higher conversion rates due to the sense of urgency and interactive nature of live events. |
Customer Acquisition Cost (CAC) | Higher CAC due to extensive marketing efforts across various channels. | Typically lower CAC by leveraging social media followings and organic engagement during live events. |
Return Rates | Higher return rates due to customers not fully understanding the product before purchase. | Lower return rates as live demonstrations provide a clearer understanding of the product, leading to more informed purchasing decisions. |
Time to sell | Can range from hours to weeks or even months. | Often much quicker, ranging from minutes to hours. |
Metric | Traditional E-Commerce | Live Shopping² |
Avg. Conversion Rate | 2.5%³ | Up to 60% (Sprii Data) |
Avg. View Time | 54 seconds⁴ | 20+ minutes (Sprii Data) |
Avg. Checkout Rate | 45%⁵ | 60% (Sprii Data) |
Avg. Return Rate | 20-30%⁶ | Under 10% (Sprii Data) |
Avg. Customer Acquisition Cost (CAC) | +€50⁷ | 0* |
Avg. Sales Cycle | Hours, weeks, months | Minutes |