How to Sell on Instagram Without a Website in 2023: The New Method

Instagram has become an incredibly powerful tool for businesses to reach their target audience and sell products. Many businesses are using Instagram shopping in combination with their website but some might want a different solution.

That’s where the new method comes in – Sprii. Sprii is our software that allows businesses to go live on Instagram and sell products through images or live video feeds. You can connect it to your website or just use your Instagram account.

Use Sprii to Sell Products on Instagram

Sprii is the perfect solution if you want to sell products through image posts or live video. We provide you with tons of great features to increase sales, reach, and engagement. You can easily connect Sprii with your online store and use features like direct messages, live reminders, automated messaging, and much more later on if you want to.

We give all business owners new opportunities with live shopping. Whether you want to create a personal online store on Instagram or use a bigger e-commerce website, Sprii is the platform for you.

Why Instagram?

Instagram is one of the most popular social media platforms, with over a billion monthly active users. This makes it an excellent platform for businesses to promote and sell their products.

Instagram allows businesses to showcase their products in a visually appealing way, making it easy for potential customers to see what they offer. Additionally, Instagram has a feature called “Instagram Shopping,” which allows businesses to tag their products in their posts and make them shoppable.

If you want to convert even more, using the live stream feature on Instagram is amazing for product selling. Social shopping is a fast-moving trend that creates amazing results for many businesses. Selling live gives viewers an entirely new shopping experience.

Create your Instagram account: The old method

If you want to do it the old way, you can create your own Instagram account. This means that your company won't be able to benefit from the many features and integrations that Sprii provides.

To start selling on Instagram with the old method, you’ll need to create an account. If you already have a personal account, you can convert it to a business account. Alternatively, you can create a new account specifically for your business.

Using an already existing account can be an advantage. Selling live on social media is all about reach and viewers. And with an existing account, you will already have a following for your business, which gives your live shows a higher potential.

Is an Instagram Business Account or Facebook Business Page needed?

No, you don’t need an Instagram Business Account or a Facebook Business Page to sell products on Instagram. You can do everything on your own personal Instagram account if you want to, but you will have to manage everything from payments to shipping, and much more.

Upgrading to a business account can be an advantage if you are not using a software like Sprii. A business account on Instagram lets you analyze data from Instagram insights and also lets you use Instagram ads. This can give you a bigger reach and also add to your credibility.

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Write the perfect bio

Writing an interesting bio is the first answer to how to sell on Instagram without a website. Your Instagram bio is the first thing potential customers will see when they visit your profile, so it’s essential to make it count. Your bio should be clear and concise, highlighting what your business offers and what makes you unique.

Try to think about your brand identity and how you want customers to see your brand. Should it be all professional or can the bio be fun and quirky? You are the only one who knows the answer to that question.

Find your products

If you haven’t already, you’ll need to determine what products you want to sell on Instagram. Consider which products are popular and which align with your brand’s values and image. Products that look good on video and on camera are always a great starting point.

With Instagram Shop, you can upload entire product catalogs for your audience to see. This is used by many different companies. You need to set up an Instagram Shop in order for you to be able to use its shopping features. That process is quite simple though.

Publish interesting Instagram posts

One of the most crucial steps is to publish awesome content. Selling on Instagram without a website means, well, you don’t have a website. And that makes your posts even more important.

Your posts should be visually appealing and showcase your products in a way that makes them stand out. Consider using a consistent aesthetic or theme to make your profile more cohesive.

You can also try to use the different features within Instagram when you are posting content for your followers. Use Instagram stories to highlight specific products or events to engage more with your target audience.

It’s not only images, videos, and Instagram stories that are interesting to use. A live video feed where you showcase your products is incredibly powerful. Live streaming for businesses is perfect if you want to increase sales.

Use hashtags and exciting captions

Hashtags are an essential tool on Instagram for making your posts discoverable by potential customers. Use relevant hashtags that are popular within your industry or niche. Additionally, make sure to write exciting captions that encourage engagement from your followers.

Hashtags have multiple purposes and using them correctly can really help with your engagement and sales. Hashtags will help to push your posts to new people giving you the opportunity to reach new customers. It’s always a good idea to test different hashtags and see what works best. Just make sure the hashtag actually fits the post.

With Instagram shopping, you add up to 30 different hashtags to any post. But try not just to spam your posts with hashtags. Try to keep it to around 5. This makes the post look more professional.

Use the right integrations

You should take a closer look at possible integrations if you want to sell products on Instagram without a website. Integrations can make it much easier for you to sell and manage your Instagram shop.

You can integrate almost anything with the Sprii platform. Everything from payment methods to shipping solutions can be integrated directly into your live shopping shop. You can also integrate your Shopify or any other webshop solution if you want to.

The bottom line is that features and integrations make the shopping experience better for your customers and you. Without having to deal with all the extra hassle, you can focus on actually giving your customers the best online shopping experience.

Create communities

So, how to sell on Instagram without a website and keep being successful with it? Creating and nurturing communities can make a big difference in Instagram shopping. Making people want to come back for your live video streams or making them want to keep engaging with your post is a big success factor.

Going back to the hashtag section, you can even try to create a community hashtag for people to use. Nailing this will increase engagement and new viewers by a ton!

Be consistent and test

Consistency is key to any social media selling. Make sure you’re posting regularly and engaging with your followers. Answer their questions and engage with their comments. This is what makes people want to come back for more.

Additionally, test different strategies, such as posting at different times or using different hashtags, to see what works best for your business. Finding the best time to go live on Instagram or when your posts reach the biggest amount of viewers is tough to find. But with testing and data analyzing, you should be able to get really far.

How to sell on Instagram without a website – Start today!

You can start selling on Instagram without a website today. And we are not talking about creating a business account or fine-tuning your Instagram stories. Your Instagram shopping starts with Sprii, and we make sure to make everything as easy as possible for you.

If you want to sell products through a live video feed, all you have to do is request a trial or reach out to us. We’ll give you all the tips and tricks.

Wrapping up

The answer is clear if you want to know how to sell on Instagram without a website. Either do it the old-fashioned way or use Sprii to make everything way easier.

Instagram is one of the biggest social media sites in the world, which makes it a sales channel businesses want to use. The potential for new customers is huge, but you have to know exactly how to use live video feed, cool Instagram stories, and how to create awesome posts.

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