Live Shopping Pioneer ELISA Rebrands as Sprii Amidst Surging UK Growth

Aarhus, Denmark - ELISA, a pioneering live commerce platform, has today announced its rebranding to ‘Sprii’ as it continues its rapid expansion in the thriving UK market.  

With leading retailers like John Lewis, ASOS, Charlotte Tilbury and Boots all leveraging innovative Live Shopping solutions, Sprii is establishing itself as a leader in accelerating the live shopping space in the UK.

According to new research, 25% of UK consumers have already made a purchase while watching a livestream. Moreover, the UK live commerce sector is projected to reach £6 billion by 2025 as adoption continues rising steeply.

With its rebranding and expanded services, Sprii aims to become synonymous with powering this digital transformation through interactive, entertaining, and shoppable live video. The company's ambitious goal is to spearhead live shopping's expansion and help retailers of all sizes capitalize on this huge opportunity.

"As online shopping grows, customers miss the personal touch of physical stores. Live shopping blends the digital and physical through real-time interactions and relationships," said Christian Vester, CEO of Sprii. "With our rebranding and relentless focus on innovation, we are committed to being at the forefront of the live commerce revolution."

Christian Vester, the 32 year old CEO of Sprii

Sprii’s live video platform and solutions make it easy for any retailer to deliver engaging, interactive live shopping events across websites, mobile apps, and social channels. Through creative livestreams, brands can showcase products, answer questions, foster communities, and drive sales.

Already, Sprii has facilitated over 31,000 live shopping events and nearly £97 million in sales globally. Now with its comprehensive suite of live video commerce solutions and services, Sprii empowers retailers to customize shoppable livestreams matching their brand.

"The ability to personally engage customers while showcasing products is a game-changer," Vester continued. "In the UK and beyond, Sprii will continue leading the way in transforming digital retail through the power of live shopping."  

About Sprii

Sprii (formerly ELISA) is the premier live shopping technology company, providing an end-to-end solution for businesses to stream shoppable videos across digital channels. Headquartered in Aarhus, Denmark, Sprii powers immersive brand experiences through livestream shopping. Read more about Sprii.

For media requests, please see our press room.