Reflections, Revelations, and the Road Ahead: A Personal Note from Sprii’s Founders

Reflections, Revelations, and the Road Ahead: A Personal Note from Sprii’s Founders

Sprii has had a groundbreaking year, expanding into the UK and Nordics, forging key partnerships, driving Live Shopping success for major brands, and solidifying its position as a leader in the rapidly growing Live Shopping and Video Commerce space across Europe.

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As we enter the most dynamic shopping season of the year, we’re thrilled to connect with our incredible customers and peers in the Retail and E-commerce industries. Over the past three years, Live Shopping has proven its transformative power, enabling brands and retailers to engage more customers, boost conversion rates, and lower acquisition costs.

2024 has been a landmark year for Sprii, filled with significant milestones in market expansion, thought leadership, and product innovation. Here's a closer look at our journey so far and what lies ahead.

Conquering New Markets

The UK
This year, we’ve made a significant leap into the UK market, establishing strategic partnerships with leading agencies like 1^st Live Agency to offer local expertise for live show production. We’ve onboarded major brands like MandM and Highlight Crafts, showcasing Live Shopping as a key marketing strategy. Our UK success hasn’t gone unnoticed, with leading publications such as Fashion Network, The Retail Gazette, Retail Week, and even MSN highlighting how Sprii is revolutionizing the retail landscape

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The Nordics
In the Nordics, our growth story continues. We marked a significant milestone by signing several exciting brands and retailers in Norway, a success celebrated by premier outlets like Detail Watch. Netthandel.no spotlighted our customer Lekekassen, whose Live Shopping launch drove millions in sales within an hour. Meanwhile, Retailmagasinet featured how small fashion retailers like Mys by Mari are halving their return rates with Sprii’s solutions.

Read our article on how Lekekassen sold toys worth millions in under an hour!

In Sweden, our partnership with media giant Bonnier News is redefining how brands engage their audiences. Finland is also joining the momentum, with Let’s Go Live & LEGO delivering an exciting live show for Verkkokauppa.

Leading the Live Shopping Conversation

Live Shopping’s momentum continues to build, and Sprii is leading the charge. Our team has been invited to share insights at top conferences across Europe, including NXT’s “The Future of Technology in Retail” in Oslo, Emerce E-commerce Live! in Amsterdam, The MarTech Summit in London, and the Social Commerce Conference in Berlin.

Our network of experts extends beyond Sprii employees, encompassing influential voices in Social and Video Commerce. Want to learn more? Meet these 12 marketing pros reshaping the industry.

The Road Ahead

Live Shopping and Video Commerce are booming, and we’re excited to drive its growth across Europe. We’re currently working on our “State of Live Shopping” report, filled with key insights and trends for 2025 and beyond. Don’t miss our upcoming webinar early next year, where we’ll dive deep into these findings.

To our customers: we’re just getting started! Exciting innovations are on the horizon, including new ways to make all types of content shoppable. Stay tuned for more updates in the coming months!

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