Bonnier X Sprii: Why Live Shopping might reinvent advertising

In the rapidly evolving landscape of retail and E-commerce, Live Shopping is quickly gaining traction across the Nordics. Sprii is at the forefront of this movement, pioneering new ways to engage consumers. But Live Shopping isn’t just revolutionizing retail—it’s poised to reshape the advertising industry as well. This potential shift is exemplified by Swedish media giant Bonnier News’ recent partnership with Sprii, a collaboration that could redefine how brands connect with their audiences.

A New Era of Advertising

Live Shopping and social commerce have already made significant inroads in the Nordic retail sector. Major brands such as Flying Tiger Copenhagen (Denmark), Coop Nord (Sweden), and Kid/Hemtex (Norway) are harnessing this technology to engage with their customers in real time. Now, Live Shopping is emerging as a powerful tool for advertisers, offering a dynamic way to inform, inspire, and involve audiences.

This new application of Live Shopping technology is highlighted by Bonnier News Brand Studio’s decision to incorporate Sprii’s Live Shopping platform into its advertising and media offerings. Beginning this autumn, Bonnier will use Sprii’s technology to enhance the interactivity and effectiveness of its ad spaces, potentially setting a new standard for the industry.

Bonnier is an iconic media company, and we are excited to work with them to accelerate Live Shopping as a strategic channel. Media advertising presents a unique opportunity for Live Shopping to demonstrate its value in a new category and industry, beyond retail or E-commerce,” says Johny Larsen, Sprii’s Sales Director for the Nordics.

Redefining Customer Engagement

The rise of Live Shopping could signal a new era for customer engagement, especially in an online marketing space that has become increasingly saturated. Corey Morris, CMO at Sprii, emphasizes the importance of innovation in maintaining high levels of audience engagement.

Securing genuine and value-adding engagement remains one of the toughest challenges in marketing today. While technology has made certain aspects easier, the sheer volume of online content has led to stagnation in audience engagement for many advertisers. Something new was needed to disrupt this trend, and Live Shopping may well be a significant part of the future of sales and customer engagement. It could even reinvent advertising as we know it,” says Morris.

The Future of Advertising Is Here

As Live Shopping continues to grow, its impact on both retail and advertising is becoming increasingly apparent. With companies like Sprii leading the charge, Live Shopping could soon become a cornerstone of modern advertising strategies, offering brands a more engaging and interactive way to connect with their audiences.

The collaboration between Sprii and Bonnier News Brand Studio is just the beginning. As more industries explore the potential of Live Shopping, we may be witnessing the dawn of a new era in advertising—one where real-time interaction and genuine engagement take center stage.

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