7 Must-Have Social Selling Tools to Maximize Sales in 2023

Social selling is becoming increasingly important for marketers and sales teams as more and more people turn to social media platforms to research and purchase products and services.

More than 75% of businesses that use social selling outperform those that don’t. Because of that, finding the right tools for social selling is really important.

In this blog post, we will explore seven essential social selling tools that can help you maximize your sales in 2023. These tools will help you streamline your social media management, identify and reach out to potential leads, create engaging video content, and much more.

The best social selling tools

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There are tons of social selling tools in the market that can help all kinds of businesses. But which ones should you keep an extra eye on and maybe give a try? Like live shopping apps, a clear list of what you need makes your decision easier. And we got that for you! Check out these seven social selling tools that will help you with generating new leads and ultimately increase your sales.


If you want a social selling tool that can do a lot for you, you need to take a look at our software at Sprii. We make sure that you can go live on multiple social media platforms and your website at the same time.

Social selling is just another e-commerce trend in 2023 that has exploded and it’s so much easier to master with Sprii. We provide a ton of features that lets you customize your livestream to match your brand identity, send automated replies, and much more.

You can even integrate your webshop and several different shipping and payment options so you don’t have to focus on technical aspects but solely on providing the best shopping experience for your customers.


HubSpot is a powerful social selling tool that can help businesses of all sizes to streamline their social media marketing and sales efforts. This all-in-one marketing platform provides a wide range of features that can help businesses to build relationships with prospects, generate leads, and close more deals.

One of the key benefits of HubSpot is its social media monitoring and engagement tools. With HubSpot, businesses can monitor and track social media activity, analyze performance metrics, and engage with followers and prospects in real-time. This enables businesses to stay on top of social media trends, identify potential opportunities, and respond quickly to customer inquiries and feedback.

A phone showing social media stats

HubSpot also offers social media publishing and scheduling tools that enable businesses to create and publish social media content across multiple platforms, including Facebook, Twitter, LinkedIn, and Instagram. This makes it easy to maintain a consistent brand voice and keep followers engaged with fresh and relevant content.

In addition, HubSpot provides powerful lead generation and management tools that can help businesses to capture and nurture leads from social media channels. With HubSpot’s lead tracking and scoring features, businesses can identify the most promising leads and prioritize their sales efforts accordingly.


Vidyard is a leading social selling tool that enables businesses to leverage video content for sales and marketing purposes. With Vidyard, businesses can create and share customized and personalized videos across various social media platforms and engage with customers in a unique and cool way.

One of the key benefits of Vidyard is its video hosting and management capabilities. With Vidyard, businesses can upload, organize, and share their video content seamlessly across multiple platforms, including social media channels.

Another advantage of Vidyard is its video analytics and tracking features. Businesses can track video engagement and performance metrics, such as views, watch time, and click-through rates, to measure the effectiveness of their video campaigns.

This allows businesses to identify which videos resonate with their audience and optimize their video marketing strategy accordingly.

LinkedIn Sales Navigator

LinkedIn Sales Navigator is a powerful tool that provides advanced search and filtering capabilities, a bunch of functions, lead recommendations, and insights that enable businesses to identify and engage with their target audience effectively.

One of the key benefits of LinkedIn Sales Navigator is its advanced search and filtering capabilities. With this tool, businesses can search for prospects based on a wide range of criteria, including job title, company size, industry, and location.

LinkedIn Sales Navigator also provides valuable insights and analytics that enable businesses to track and measure the effectiveness of their social selling efforts. This includes metrics such as engagement rates, conversion rates, and pipeline growth. With this data, businesses can refine their social selling strategy and optimize their sales efforts for maximum impact.


Taplio is a great social shopping tool for any marketing and sales team. It helps you create and schedule unique content that will perform. The tool analyzes millions of different posts on LinkedIn and gives you the most essential data. With social selling tools like Taplio, you are always up-to-date with the latest and most interesting topics that your business should post about.

With just a few clicks you can reach new people with bulk messaging and make sure you send the right content with your analytical dashboard. Using this in your sales strategy can make a big difference. It’s a fantastic way of finding leads that are interested in your business.

Google Alerts

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Google Alerts is a free social selling tool provided by Google that can help businesses monitor their online reputation, track relevant keywords and topics, and stay up-to-date on industry news and trends.

With Google Alerts, businesses can set up customized alerts for specific keywords or phrases related to their industry, products, or services. Whenever new content containing those keywords is published on the web, Google will send an email alert to the business, providing them with a link to the content.

It’s one of the best social selling software that you can use for all kinds of stuff. Even though the tool in itself is quite simple, you can really get a lot out of it. It’s amazing for SEO if you want to know new keywords and the newest trend in your business space.

Google Alerts is also great if you want to know when you or your business is being mentioned in media. All this can help your social media strategy so you can push the right content to your followers.


Discoverly is one of the best social selling tools that are 100% free. It’s a Chrome extension that helps you find similarities between different social media profiles. The tool can help analyze what content different people are sharing, which makes it way easier for you to connect with the right prospects.

By finding like-minded people, you are almost sure that they will be interested in the content you want to post. When you find and connect with those people you will naturally increase engagement for your posts which is one of the key metrics when measuring how successful your social media strategy is.

What your marketing and sales teams should avoid

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Social selling tools can be incredibly valuable for businesses looking to generate leads and close deals on social media. However, there are some common pitfalls that marketing and sales teams should avoid when using these tools to ensure they are maximizing their effectiveness.

Don’t only rely on social selling tools

It’s important to avoid over-reliance on social selling software. While these tools can provide valuable insights and analytics, they should not be seen as a substitute for genuine human interaction and relationship building.

It’s important to remember that social media is a two-way conversation, and businesses should strive to engage with their audience in a meaningful and authentic way.

People always prefer to speak with other humans. Be careful of sending mass-produced messages and instead focus on creating a valuable human connection. This makes people more interested in your business and you as a person.

Stop spamming

Your marketing and sales team should avoid using social selling tools in a spammy or aggressive manner. This can include sending automated messages or mass-adding connections without any context or personalization. Not only can this turn off potential leads and customers, but it can also damage a business’s reputation on social media.

A picture of spam e-mails

Finding prospect focus

Be careful of your focus when using social selling tools. It’s easy to focus on creating a big list of prospects but if you never create valuable content for them, the list doesn’t matter. Social selling tools are amazing in all kinds of business situations. But creating social media posts like a video of a live selling event or something unique to your business, will give you more success with your social selling efforts.

Find the right social selling strategy

Finding the right social selling strategy is essential for businesses looking to leverage social media to generate leads and close deals. There are several key steps businesses can take to develop an effective social selling strategy that aligns with their goals and target audience.

Identify your social media platforms

First, it’s important to identify the social media platforms where your target audience is most active. This can help businesses focus their social selling efforts on the platforms that are most likely to yield results. For example, B2B businesses may find that LinkedIn is the most effective platform for reaching decision-makers in their target industries.

This of course makes social selling tools that focus on LinkedIn more important than others.

Create clear business goals

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Next, businesses should establish clear goals for their social selling efforts. This could include generating a certain number of leads or conversions, building stronger relationships with existing customers, or establishing thought leadership in their industry. By setting clear goals, businesses can focus their efforts and measure the success of their social selling strategy.

By setting social selling goals for your business, everyone knows exactly what to focus on and what social selling tools they need to accomplish these goals.

Prepare and analyze

Businesses should also figure out how they want to measure success and with what tools. It is also a great idea to create a content plan. That makes it much easier for your marketing team to know what content to focus on.

Use automation

Lastly, businesses should focus on finding automated tools to help streamline their social selling efforts. Everything becomes easier for both your marketing team and your sales reps if you have the proper tools in place.

Wrapping up

Social selling tools are super useful for all sales reps and marketing teams. By implementing these tools into your social sales strategy, you’ll have a much higher chance of finding the right prospects much quicker. You can take a look at our list of 7 really important and popular social selling tools that surely will help to increase engagement, followers, and sales.


Is my social selling efforts worth it?

Analyze your data and speak with your sales team. If they get a ton of new leads, your social selling efforts are well worth it. Try and test different methods and tools to find more success.

What is a social selling tool?

Social selling is a sales strategy that involves utilizing social media platforms to discover potential customers, establish meaningful connections with them, and ultimately increase sales.