NEWS
3
min read time
April 12, 2023

Sprii is nominated for Best E-commerce Tool and Best E-commerce Case

We're nominated for Best E-commerce Tool and Best E-commerce Case at this year's E-commerce Awards hosted by the Danish Chamber of E-commerce.

Sprii is nominated for Best E-commerce Tool and Best E-commerce Case
Table of Contents

We just received the good news: Sprii is nominated for not one, but two awards at this year’s E-commerce Awards held by the Danish Chamber of Commerce. We are nominated in the categories Best E-commerce Tool and Best E-commerce Case, where we have made it as the top 5 finalists.

It’s hard to find the words to describe how we’re feeling about our nominations, but we’re definitely feeling proud, happy, and excited. Sprii has only existed for two years, so this recognition means the world to us. We’re more motivated than ever.  

On May 25th, the winners will be announced at the award show held by the Danish Chamber of Commerce, where we will participate in the festivities. Are we a bit impatient? No, no, not at all…

Since last year’s award

Last year, we were also nominated in the category Best E-commerce Tool, and we even won 2nd place. That was a great honour, but our hopes and aspirations have only grown since then.  

Sprii is not the same as it was a year ago. The product development is moving at full speed, and today, we offer a complete live shopping solution that is up against some of the biggest players in the entire world. Sprii is a professional tool that knows no boundaries.

E Handelsprisen 2022 6 1 | ELISA.io
Photo from the E-commerce Awards of 2022, a yearly award show honoring the most innovative companies within Danish e-commerce. This year, Sprii is among the top 5 finalists in the categories ‘Best E-commerce Tool’ and ‘Best E-commerce Case’.

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Best E-commerce Tool

Companies that are nominated in the category Best E-commerce Tool have developed a system, tool, platform, infrastructure, or software that has been implemented by Danish e-commercers with great success. Clearly, the jury agrees with us that Sprii is among the very best tools in Denmark.  

The jury is especially looking at these aspects when making their judgements:

  • Growth in the top line
  • Profitability
  • International position or potential
  • Innovation
  • Own achievements.

Best E-commerce Case

The category Best E-commerce Case celebrates companies that have developed a solution that has strengthened the position of an e-commerce company. We are nominated for our collaboration with the Danish fashion webshop Pluspige.dk.

Pluspige has implemented live shopping and Sprii, in their strategy, and it has paid off. In 2020, the team had never tried live shopping. In 2021, they generated 1,610,000 euros on live sales, and in 2022, they had a turnover of 2,956,000 euros. We’re very proud to be announced in the top five with the Pluspige team, who has been on board since the very beginning of Sprii.

For the Best E-commerce Case, the jury specifically pays attention to the following factors:

  • Increased revenue after implementation
  • Improved customer service (e.g. a loyalty program)  
  • Increased efficiency
  • Reduced costs or other advantages that improved the bottom line.

Read the Pluspige story

DSC00201 | ELISA.io
From left to right: Winnie Andersen og Anna Jensen from Pluspige hosting a live shopping event. More than 30,000 recurring viewers watch Pluspige’s live shows weekly, and the average conversion rate pr. live event is 96 %. In 2022, the fashion company had a turnover of 2,956,000 euros from live sales alone.

Stay tuned for the reveal

When the winners have been announced on May 25th, we will of course share it with you. Until then, we want to thank our customers and partners. Thank you for sharing our ambitions and for changing the world of e-commerce with us. Live shopping is here to stay – you have helped us prove that. And this is just the beginning…  

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Sprii in Action

During a Live Shopping event, Sprii automatically replies to comments, creates orders for your customers, sends them a link to their basket, and handles payment and shipping.

5. Create hype & excitement during your events

The beauty of Live Shopping is that it can be used in so many ways. This is particularly valuable during Black Friday and Cyber Monday when businesses are looking to engage their viewers in as many ways as possible.

Here are 3 ways to create hype and get customers excited about your Black Friday events so you can achieve your revenue goals.

5. Create hype & excitement during your events

During Black Friday and Cyber Monday, potential customers often experience an intense pressure to participate in the shopping frenzy, driven by the fear that they will miss out on the best deals and discounts if they don't join in.

Live Shopping enables viewers to make purchases instantly while watching the stream, which can be especially effective during Black Friday and Cyber Monday when time-limited deals are available. This instant purchasing capability can drive sales during Live Shopping events.

With Live Shopping, consumers get the personal assistance of an in-store shopping experience and the convenience of being able to shop from the comfort of their own sofa or favorite coffee shop.

Viewers can get information from the retailer in real-time by asking questions directly in the Live Shopping event.

During a live show, viewers can ask questions and get answers in real-time. Even better, they can interact with each other and share their experiences with your products.

AspectTraditional E-Commerce JourneyLive Shopping Journey
Marketing ApproachHigh ad spend and several channels to attract shoppers to webshopLeveraging existing social media followers
NavigationRequires navigating through a static webshop to find products.Requires nothing more than watching a live video to discover new products.
Product PresentationProducts are presented through static images. Products are presented in a live video by engaging hosts.
Customer ExperienceFeels like a business transaction.Feels like a personal connection.
Engagement and InteractionLimited to static product descriptions, images, and occasional customer reviewsOffers real-time interaction between hosts and viewers, allowing for immediate Q&A, live demonstrations, and personalized recommendations
Customer ExperienceCustomers independently navigate the webshop and make purchase decisions without help.Customers are guided through products, receive helpful information, and can ask questions as well as see what others are writing and asking.
Conversion RatesRelies on well-designed websites and optimized marketing funnels to convert visitors into buyers.Often achieves higher conversion rates due to the sense of urgency and interactive nature of live events.
Customer Acquisition Cost (CAC)Higher CAC due to extensive marketing efforts across various channels.Typically lower CAC by leveraging social media followings and organic engagement during live events.
Return RatesHigher return rates due to customers not fully understanding the product before purchase.Lower return rates as live demonstrations provide a clearer understanding of the product, leading to more informed purchasing decisions.
Time to sellCan range from hours to weeks or even months. Often much quicker, ranging from minutes to hours.
Metric Traditional E-Commerce Live Shopping²
 Avg. Conversion Rate 2.5%³  Up to 60% (Sprii Data)
 Avg. View Time 54 seconds⁴ 20+ minutes (Sprii Data)
 Avg. Checkout Rate 45%⁵ 60% (Sprii Data)
 Avg. Return Rate 20-30%⁶ Under 10% (Sprii Data)
 Avg. Customer Acquisition Cost (CAC) +€50⁷ 0*
 Avg. Sales Cycle Hours, weeks, months Minutes