Main course

Let’s get cooking

Now that you’ve completed the starter, you’re ready to move on to the next course and actually go live! But before you press that ‘Go Live’-button, having the key ingredients for the main course is just as important as it was for the starter.

Here’s a quick list of the key ingredients you’ll need for the main course:

Your best hosts

For your live shopping events, appoint an enthusiastic host - either yourself or a colleague from your company. We recommend utilizing an in-house personality over hiring an external presenter for an authentic touch; after all, someone from your team possesses in-depth knowledge of your brands and products.

Selecting an energetic and personable host is a key advantage. Live shopping thrives on creating unique experiences, and your audience craves a presenter who exudes passion for your brand while adeptly conveying its allure.

Chef's recommendation

Where possible, use 2 or more hosts instead of 1 - this creates a much more dynamic live event!

Ensure your chosen host is great at engaging with viewers during the live shopping event. Actively participate in the comment section to draw viewers into the show.

Transforming them from mere spectators into active participants. This is what elevates your experience from the rest of the field.

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Smartphone or camera

It's essential to provide your customers with an experience that mirrors, if not surpasses, what they would encounter in a traditional brick-and-mortar store. Therefore, a good quality smartphone or camera is a must when hosting live shopping events. Don’t forget a good microphone so your viewers can hear your every insight!

A well-lit setting

Just like in a fine dining restaurant, lighting plays a pivotal role in shaping the overall experience of your visit. The same holds true for a live shopping event. A crystal clear view of you and your products is paramount for success. You don't need an expensive lighting setup; simply go live in a well-lit room or invest in a ring light for your smartphone. Make sure that there is some room above the head of the host in the video feed so they don’t get covered by your branded overlays!

Your products

If the primary aim of your live show is product sales (as is often the case), having your products within arm's reach is crucial, particularly when you're the solo host of the show. The key is to minimize any moments where the camera is left unattended. If you've got multiple hosts, you might not face this challenge, but for those who aim to spotlight their products, keeping them in close proximity is a savvy move.

Chef's recommendation

While you’re live, try on or use the products, instead of just showing them on camera. Let the product sell itself!

The meal plan ‍

(the one you made in the beginning)

Keeping your initial plan handy during the live shopping event can be incredibly helpful. This ensures that you remember to explain "buy codes" and guide your viewers on purchasing through the comment section. It also aids in recalling essential information to mention during the show, such as limited stock, the time frame for offers, and delivery details.

Above all, keep it simple. Just as many great dishes are uncomplicated in their creation, the same principle applies to live shopping events. Going live with a smartphone and a few products is perfectly fine. The key lies in consistency and learning from each event, propelling your live shopping events to the next level.

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