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Let’s get started!

So, you’re ready to start your live shopping show. Let’s bring the kitchen tools and ingredients to the cutting board and zero in on the first important step: a plan!

Here are some of the key tools for planning your live show:

Why is a plan necessary?

Just like preparing a holiday meal, thoughtful planning is the key to achieving the best possible result! Start by determining the overall theme of your show - whether it's a Halloween special with costumes, a product launch, or an event featuring an influencer.

See our live shopping calendar for more ideas!

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Ensure a well-balanced selection of new and popular products to captivate viewers. This mix not only hooks the audience with known, sellable items but also provides an opportunity to showcase new products and spark excitement among your customers.

In your plan, outline the specific time for going live, the duration of your show, and any games or competitions you intend to incorporate. This comprehensive approach ensures a seamless and engaging live shopping experience.

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A Facebook event

Consider your Facebook event as the essential pot or pan for cooking up the perfect dish. It serves as the focal point for your live shopping event, where everything converges. This is the hub where customers sign up for the event, set live reminders, and access all the crucial information for your live shopping event. It's the central space where anticipation builds and engagement flourishes.

Engaging promotional content

It may seem obvious, but potential customers can only tune in to your show if they're aware of it! So, once your Facebook event is set up, it's time to dive into creating compelling promotional content.

All of your promotional material should feature a 'call to action' button guiding customers back to your Facebook event.

A crucial element of this promotion is the event hero image and description. The image should include essential details such as a logo, a captivating headline, the event's date and time, and photos of your hosts. Next, make sure to incorporate all necessary information in your event's description and maintain consistency between your images and the overall event concept.

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Sprii campaign

The Sprii app serves as the hub for creating and managing your event campaign. Here, you can seamlessly add all the products you want to showcase during your live event.

Chef's recommendation

For a complete overview of how to create a Sprii campaign, watch the video below!

Additionally, Sprii allows you to create branded overlays featuring prices, discounts, and the crucial "buy code" viewers should comment to purchase your products. You can elevate audience engagement by using gamification features - all conveniently managed in one place.

Pre-show education

In addition to making people aware of your show for attendance, it's equally important to show them how live shopping works to make it easier to buy products. Start off by creating educational content, such as short videos (link to our video?), and sharing it with your audience. Educating viewers during the live show is also effective.

Hosting live shopping events with Sprii offers the flexibility to include a pre-show screen featuring a timer, showing when your event is about to start. Customize this screen to align with your brand identity, your show’s theme, and leverage it as a valuable opportunity to educate viewers on the purchasing process.

Alternatively, consider hosting a live show before your event to provide potential customers with insights into the mechanics of live shopping. This proactive approach ensures that your audience is well-informed and comfortable with the buying process.

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Taste test

With all the above ingredients in place, it's time for a taste test! Prior to your live event, it's crucial to ensure a seamless operation - from overlays and gamification features, to buy codes and the comment section. Take everything for a test drive to guarantee that you're well-prepared for the real thing.

This practice round ensures a smooth and flawless live shopping experience for your audience. But don’t get too wrapped up in the testing phase. The most valuable lessons come from hosting live shopping events rather than overcomplicating the testing process.

Watch how live shopping works on social media with Sprii

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