The global Live Shopping market is projected to reach a staggering €119.23 billion by the end of 2024. Recent data suggests that every fourth online user in the UK has already tried purchasing something through Live Shopping.
In this starter guide, you'll find valuable insights into the meteoric rise of Live Shopping, including who it's for, its potential value for retailers, and the success stories of businesses that have implemented Live Shopping in their strategies.
Every fourth online user in the UK has already tried buying something through Live Shopping.
Who is Live Shopping really for?
Live Shopping is a versatile marketing and sales strategy that can benefit several industries and cater to a wide range of audiences. Whether you're a smaller retailer or a bigger brand, Live Shopping offers unique opportunities to engage with customers and drive sales. In recent years, there's been a significant shift in the perception of Live Shopping as solely applicable to the fashion industry. While it initially gained popularity in the fashion sector, businesses across various sectors have recognized the potential of Live Shopping and have successfully integrated it into their marketing and sales strategies.
Today, Live Shopping has become an integral part of many different industries, revolutionizing the way businesses engage with customers and generate sales. Its popularity and effectiveness have transcended traditional boundaries, and it continues to reshape the landscape of retail and e-commerce.
If you're looking to promote and sell products like food, hobby items, toys, games, personal care, beauty products, electronics, clothes, or home decor, adding Live Shopping to your business strategy is a great way to boost your revenue.
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Join the fastest growing movement in E-commerce
Creating your first Live Shopping show is easy. You simply stream the show - typically from the store, the warehouse, or another location that compliments the brand or theme of the show - to hundreds or even thousands of consumers watching from their smartphone, tablet or desktop.
As the host, you can present products while customers ask questions, see the products live, and add items to their online basket. Because it's live, there’s a sense of urgency, which makes customers extremely ready to buy. This can result in sky-high sales figures for you.
Live Shopping is a whole new sales channel that gives you more options than physical stores and your webshop combined. It lets you showcase and sell your products in live-streamed shows that are broadcast on social media and your website simultaneously.
This is why your customers love Live Shopping
With Live Shopping, consumers get the personal assistance of an in-store shopping experience and the convenience of being able to shop from the comfort of their own sofa or favorite coffee shop.
Viewers can get information from the retailer in real-time by asking questions directly in the Live Shopping event.
During a live show, viewers can ask questions and get answers in real-time. Even better, they can interact with each other and share their experiences with your products.
In addition, they can interact with each other, receive tips and tricks about products, share experiences with products, and become part of a community of like-minded shoppers.
Live Shopping helps you showcase your products, while helping your customers grasp the essence of what you're selling.
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Discover how Live Shopping can 20X your conversions
Use our Live Shopping calculator to see how much you could earn.
Christian Vester
Christian Vester is the CEO and co-founder of Sprii, Europe's leading Live Shopping tech company. His background includes valuable contributions to a wide range of E-commerce brands and retailers.
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