3 Amazing Live Shopping Examples From The Real World

Ever thought about hosting your own livestream shopping event? If not, you should! A plethora of companies are hosting live shopping events and are achieving mind-blowing results from it.

A live shopping event has many benefits that regular e-commerce cannot compete with. That’s why you want to host live shopping events today. If you want to see amazing live shopping examples, you have come to the right place. We give you three cases that have used the Sprii software and generated amazing results from it.

What is Livestream Shopping?

Livestream shopping, also known as live shopping or live commerce, is an emerging trend in e-commerce that combines the convenience of online shopping with the interactive and engaging experience of live video broadcasting. It involves the real-time broadcasting of product demonstrations, promotions, and sales events through livestreaming- or social media platforms, allowing viewers to interact with hosts or sales representatives and make purchases directly while watching the livestream.

In livestream shopping, the host or influencer showcases various products or services, discussing their features, benefits, and demonstrating their usage. Viewers can ask questions, seek recommendations, and provide feedback in real time through comments or chat functions. The host responds to these inquiries and engages with the audience, creating a sense of community and connection.

Livestream shopping has gained significant popularity, particularly in markets like China, where platforms such as Taobao Live and JD Live have attracted millions of viewers and generated billions of dollars in sales. This success has prompted e-commerce giants and social media platforms around the world to adopt livestream shopping features. Companies are now leveraging the power of livestreaming to enhance their marketing strategies, boost sales, and cultivate brand loyalty.

3 Live Stream Shopping Examples From Real Brands

If you are unsure about live shopping events and whether your company should dive into the world of live streaming and hosting live events, you should take a look at these awesome live shopping examples from real brands:

EYDA

EYDA, a dynamic sportswear brand exclusively for women, offers a diverse range of fitness apparel tailored to suit an active lifestyle. Over the past few years, they have achieved remarkable success through their exhilarating live shopping events.

Emphasizing the importance of their community, EYDA goes above and beyond to foster connections, boost sales, and engage with new customers. Notably, their commitment extends beyond sales-driven initiatives, as they also organize captivating events aimed at entertaining their audience. From online workout sessions to sharing incredible cooking tips, EYDA invites you to participate in these interactive experiences.

Recognizing the immense impact and positive response garnered from their live shopping events, EYDA has wholeheartedly embraced the opportunity to curate even more distinctive and captivating experiences for their viewers. With one of their first online shopping event resulted in an astounding 200% increase in sales – a genuinely mind-blowing achievement for any company striving to enhance their sales performance.

If you want to know how EYDA hosts a live shopping event and what other numbers they experience through the power of live shopping, then check out the full EYDA customer case.

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Hobbii

Hobbii, an esteemed international retailer, serves as yet another remarkable example of the tremendous potential of live shopping. With five expansive physical stores and a robust webshop, Hobbii offers an extensive range of products to cater to diverse customer needs.

Furthermore, they go above and beyond by providing digital workshops and an abundance of free recipes for various hobby projects, creating a comprehensive experience for their audience. Unsurprisingly, incorporating live shopping into their repertoire was a natural progression for the company, resulting in astounding success.

When compared to paid advertisements on social media, Hobbii’s conversion rate during live online shopping events was nearly five times higher – a testament to the powerful impact of this interactive platform.

Leveraging social media channels to promote their live-streaming events, Hobbii effectively encourages audiences to return for future occasions, further enhancing customer engagement and loyalty.

A live-stream shopping event thrives on customer engagement and expanding one’s reach, and Hobbii exemplifies this concept flawlessly. Each time Hobbii goes live on social media and their website, their live video feed garners an overwhelming number of comments, attesting to the captivated audience.

Remarkably, every sixth comment generated during Hobbii’s live-stream events translates into a purchase, solidifying the remarkable conversion rates and undeniable success of their live shopping endeavors.

Intrigued? Read the full Hobbii customer case and learn more about why and how they chose live shopping to be a crucial part of their growth strategy.

Pluspige

You could mention many live shopping examples to showcase how powerful live shopping can be for almost any company. One standout illustration is Pluspige, a clothing brand hailing from Denmark, specializing in offering high-quality clothing for curvier women.

The allure of livestream shopping events orchestrated by Pluspige is so irresistible and lucrative that they occur multiple times a week. The company’s exceptional success in this realm is awe-inspiring, as their live sales alone amassed an astonishing revenue of nearly 3 million euros within a single year – an extraordinary feat for a brand of this size.

An integral aspect of Pluspige’s live shopping triumph lies in their remarkable event execution, fostering a strong sense of community among their clientele. Through their initiatives, they have cultivated a dedicated following that actively contributes by sharing product pictures and engaging in various interactions.

As a result, every livestream event garners an exceptionally high level of engagement bolstered by the profound loyalty of their customers.

The seamless integration of live shopping into Pluspige’s strategy has elevated their brand to new heights, making them a remarkable exemplar of the profound impact and potential of this innovative retail approach.

Take a look at the rest of the numbers and the reasoning behind their decision in our customer case with Pluspige. There of tons of great numbers to dive into!

How to Host Your Live Shopping Events

Hosting a live shopping event can be an exciting and effective way to engage with your audience, showcase products or services, and drive sales. Whether you’re a business owner, an influencer, or someone looking to explore this growing trend, here are some key steps to help you successfully host your own live shopping event:

1. Choose the Right Platform: Selecting the appropriate livestreaming platform is crucial for your event’s success. Consider platforms like Facebook Live, Instagram Live, or YouTube Live. Or go live on your very own website. You can use Sprii to go live on multiple platforms simultaneously and achieve an even broader reach and higher sales.
   
   
2. Plan Your Event: Define the objectives and theme of your live shopping event. Determine what products or services you want to feature and plan the structure of your broadcast. Create a script or outline to guide your presentation, ensuring you cover key points and engage your audience effectively. Consider incorporating interactive elements such as giveaways, polls, or Q&A sessions to boost engagement.
   
   
3. Promote Your Event: Build anticipation for your live shopping event by promoting it across your social media channels, website, and email newsletters. Create compelling visuals, teasers, and countdowns to generate excitement. Encourage your audience to share the event details with their networks, expanding your reach and potential viewership.
   
   
4. Set Up Your Equipment: Ensure you have the necessary equipment for a high-quality livestream. Invest in a reliable camera or smartphone with good video and audio capabilities. Consider using external microphones for clear sound. Test your internet connection to ensure stable streaming, and have proper lighting to enhance visibility. Create an appealing backdrop or set that aligns with your brand’s aesthetics.
   
   
5. Engage with Your Audience: Livestream shopping is all about interaction. Encourage viewers to comment, ask questions, and provide feedback during the event. Assign someone from your team to monitor and respond to these comments in real-time. Engage with viewers by mentioning their names, addressing their questions, and incorporating their suggestions. This interaction builds a sense of community and boosts the chances of making sales.
   
   
6. Showcase Products or Services: Demonstrate your products or services effectively during the livestream. Highlight their features, benefits, and unique selling points. Use storytelling techniques to create an emotional connection with your audience. Offer exclusive deals, limited-time promotions, or bundle offers to create a sense of urgency and encourage immediate purchases.
   
   
7. Provide Clear Call-to-Actions: Throughout the livestream, clearly communicate how viewers can make purchases. Provide links, discount codes, or direct viewers to your website or online store. Display relevant information on-screen periodically, ensuring viewers have easy access to purchase options. Repeat these call-to-actions at different intervals to capture the attention of viewers who join the livestream at various times.
   
   
8. Follow-Up and Measure Results: After the event, follow up with viewers by sending thank-you emails, offering post-event discounts, or sharing highlights from the livestream. Track key metrics such as viewership, engagement, and conversion rates to evaluate the success of your live shopping event. Analyze feedback from viewers to identify areas for improvement and refine your strategy for future events.
   
   

By following these steps and consistently refining your approach, you can host engaging and successful live shopping events that not only drive sales but also foster a strong connection with your audience. Embrace the interactive nature of livestream shopping and leverage its potential to enhance your brand’s visibility and grow your business.

Wrapping up

These are just a few live shopping examples that give you a brief look into the possibilities of live selling online. Making online sales through a live video feed gives your business benefits that you can’t get anywhere else.

And the best part about hosting a live commerce event is that it is super easy and cost-effective. You don’t have to have high-end equipment to start a live event. Anyone can do it with the bare minimum gear.

And if you are using a live shopping app like Sprii, you’ll quickly experience how easy setting up, tracking, and analyzing is! If you want to learn more about what livestream shopping can do for your business, don’t hesitate to reach out to us. We will do a deep dive of your company to ensure you are all set up and ready to go!

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