Live shopping pioneer joins Sprii

Former E-commerce Director for Samsung, Krister Karjalainen, who helped spearhead live shopping in the Swedish retail sector, has joined leading Scandinavian live shopping-technology company, Sprii. He’s joining, because Sprii adds shopping to livestreaming, achieves measurable results, and is Live shopping 2.0, he says.

The Danish live shopping technology company, Sprii, has quickly become the market leader with growth across Scandinavia. As part of that journey, the company is happy to announce that they have been joined by Swedish-Finnish e-commerce, social commerce and live shopping pioneer, Krister Karjalainen.  

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A wealth of experience in retail and modern e-commerce

Krister Karjalainen brings a wealth of experience to the company from his many key roles in retail and e-commerce, including Digital and E-commerce Director for Samsung in the Nordics, Global Marketing Director at Safilo as well as Head of Digital & Innovations for Procter & Gamble in the UK and the Nordics.

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“We are proud to bring Krister on board. He has been at the forefront of retail technology and live shopping from both a platform and customer perspective. That is a rare combination, and together with his experience working inside and outside of Europe, we are confident, he will help take Sprii to the next level”, says Sprii CEO and Co-founder, Christian Vester.

Live shopping results that are completely unheard of

Krister Karjalainen joins Sprii from Firework, where he was the Managing Director for the Nordics. At Sprii, he assumes the role of Senior Executive Partner and will be part of the Swedish and Nordic team in Gothenburg. His focus will be on the Swedish, Finnish and greater European retail sectors, prime for live shopping ‘ala Sprii’.

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“We know most Nordic e-commerce companies are looking for tools to start growing their sales again. That is why I am excited to join Sprii. It is unique in the market, as it truly adds shopping to live streaming and social commerce – and delivers totally unheard-of sales results. You might even want to call it Live shopping 2.0. I cannot wait to bring Sprii to retailers in search of new ways to grow their business”, Krister Karjalainen adds.

Facts and figures

• Krister Karjalainen has 15+ years of experience in digital retail and e-commerce.
• Krister Karjalainen has worked at Samsung, Firework, Ikea, Arla, P&G and Safilo, among others.
• Sprii has grown be a leading Scandinavian one-stop-hub for live shopping.
• Sprii has facilitated more than 34.000 live shopping events across the world.
• Sprii has helped move nearly 8 million products and generate almost SEK 1.5 billion in revenue, worldwide.  

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