NEWS
3
min read time
March 28, 2023

Sprii welcomes growth savvy CMO to help us unleash our market potential

Say hello to Corey Morris, our new CMO. We are super thrilled to have Corey on board and can't wait for him to help us bring this brand to new heights.

Sprii welcomes growth savvy CMO to help us unleash our market potential
Table of Contents

From the 1st of March, Danish-American Corey Morris will join the team as our new Chief Marketing Officer (CMO). His experience leading tech startups will help us accelerate our growth journey and win new markets.

Growth has been a consistent theme for . Since we were founded in February 2021, our customer base has grown exponentially and expanded to no less than 9 countries. Likewise, our employee base has grown by over 900% as a direct result of our success. This is a rapid growth journey that we are proud of and eager to continue in the years to come.

To raise our international profile and help bring Sprii to new markets, our marketing team must have a talented and experienced CMO at the helm – and we are confident Corey is perfect for the job. Luckily, Corey is more than up for the task:

“Rasmus, Nicolai, and Christian are rockstar founders and have built a market-leading product that’s revolutionizing how brands connect with customers and sell at scale. The entire team is an ambitious crew who aren’t afraid to punch above their weight and aim for the moon. Who wouldn’t want to be a part of that journey?”, Corey says.

Corey 1 | ELISA.io

{{20x-banner}}

A passion for early-stage tech companies

During the past 20 years, Corey has made a name for himself on the tech and marketing scene – especially in Denmark. His impressive track record includes several CMO positions, most recently for the pioneering metaverse tech company SynergyXR.

According to Corey, he has always gravitated toward early-stage tech companies and has a knack for helping them enter new markets. Corey adds:

“I’ve been fortunate to be a part of trailblazing tech companies on the cusp of the next big thing, and Sprii is no exception. With Gaest.com, we changed the way we meet. At Airbnb, we introduced a new way to travel. With SynergyXR, we re-imagined the way we connect. And now, at Sprii, we’re ushering in a more compelling way to build brands by making the e-commerce experience more social and human.”

Corey is originally from Mississippi, USA, but has lived most of his adult life close to Aarhus with his wife and two children. Today, he is seen as one of the leading marketing experts in Denmark.

Corey Morris’ Blue Book

  • 2023-: CMO, Sprii
  • 2020-2023: CMO, SynergyXR
  • 2019-2020: Global Marketing Manager, Airbnb
  • 2017-2019: CMO, Gaest.com
  • 2006-2017: Co-founder and Chief Evangelist, Aarhus Universitet Alumni

Ready to take Sprii to the next level

Corey will start on the 1st of March 2023 and expects to hit the ground running. Although officially, he has not yet joined Sprii, Corey has already enriched the company with critical questions and creative ideas. His enthusiasm and excitement to join our company is unmistakable:

“I’m enamored with Sprii's origin story and how, once again, necessity is the mother of invention. What I love most about Sprii is that it re-imagines the sales experience that most of us miss when engaging with websites and apps. It allows me to connect with my favorite brands in new, powerful, and often entertaining ways. I can’t wait to dive deeper into the world of live selling.”

Needless to say, we are equally thrilled to welcome Corey into the Sprii family. With his comprehensive knowledge and nearly 25 years of marketing, branding, and leadership experience, we are excited to take Sprii to the next level.

Corey 2 | ELISA.io

{{calculator-banner}}

Discover how Live Shopping

can 20X your conversions

Experience Live Shopping with Sprii

Calculate your potential revenue

Use our Live Shopping calculator to see how much you could earn.

The #1 Live Shopping master class is here
Unleash the power of Live Shopping with Sprii's 5-part bootcamp series!
Crush Black Friday with Live Shopping
Win the retail rush with this playbook packed with Live Shopping strategies
Whoa, Live shopping crushes E-commerce
Learn how they compareand discover the 12 key industry benchmarks.
BLACK FRIDAY WEBINAR
How Elgiganten smashes sales with Live Shopping
Learn how leading retailers leverage Live Shopping on Black Friday
The #1 Live Shopping demo experience
See how a Sprii-powered
Live Shopping event works on FB, IG and your website
BLACK FRIDAY WEBINAR
Gamification:
5 ways to win Black Friday
Learn about 5 Live Shopping strategies to dominate Black Friday
Join now
Author

Discover how Live Shopping
 can 20X your conversions

Experience Live Shopping with Sprii

Trusted by major brands and retailers
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Watch how live shopping works on social media with Sprii
Watch now

Sprii in Action

During a Live Shopping event, Sprii automatically replies to comments, creates orders for your customers, sends them a link to their basket, and handles payment and shipping.

5. Create hype & excitement during your events

The beauty of Live Shopping is that it can be used in so many ways. This is particularly valuable during Black Friday and Cyber Monday when businesses are looking to engage their viewers in as many ways as possible.

Here are 3 ways to create hype and get customers excited about your Black Friday events so you can achieve your revenue goals.

5. Create hype & excitement during your events

During Black Friday and Cyber Monday, potential customers often experience an intense pressure to participate in the shopping frenzy, driven by the fear that they will miss out on the best deals and discounts if they don't join in.

Live Shopping enables viewers to make purchases instantly while watching the stream, which can be especially effective during Black Friday and Cyber Monday when time-limited deals are available. This instant purchasing capability can drive sales during Live Shopping events.

With Live Shopping, consumers get the personal assistance of an in-store shopping experience and the convenience of being able to shop from the comfort of their own sofa or favorite coffee shop.

Viewers can get information from the retailer in real-time by asking questions directly in the Live Shopping event.

During a live show, viewers can ask questions and get answers in real-time. Even better, they can interact with each other and share their experiences with your products.

AspectTraditional E-Commerce JourneyLive Shopping Journey
Marketing ApproachHigh ad spend and several channels to attract shoppers to webshopLeveraging existing social media followers
NavigationRequires navigating through a static webshop to find products.Requires nothing more than watching a live video to discover new products.
Product PresentationProducts are presented through static images. Products are presented in a live video by engaging hosts.
Customer ExperienceFeels like a business transaction.Feels like a personal connection.
Engagement and InteractionLimited to static product descriptions, images, and occasional customer reviewsOffers real-time interaction between hosts and viewers, allowing for immediate Q&A, live demonstrations, and personalized recommendations
Customer ExperienceCustomers independently navigate the webshop and make purchase decisions without help.Customers are guided through products, receive helpful information, and can ask questions as well as see what others are writing and asking.
Conversion RatesRelies on well-designed websites and optimized marketing funnels to convert visitors into buyers.Often achieves higher conversion rates due to the sense of urgency and interactive nature of live events.
Customer Acquisition Cost (CAC)Higher CAC due to extensive marketing efforts across various channels.Typically lower CAC by leveraging social media followings and organic engagement during live events.
Return RatesHigher return rates due to customers not fully understanding the product before purchase.Lower return rates as live demonstrations provide a clearer understanding of the product, leading to more informed purchasing decisions.
Time to sellCan range from hours to weeks or even months. Often much quicker, ranging from minutes to hours.
Metric Traditional E-Commerce Live Shopping²
 Avg. Conversion Rate 2.5%³  Up to 60% (Sprii Data)
 Avg. View Time 54 seconds⁴ 20+ minutes (Sprii Data)
 Avg. Checkout Rate 45%⁵ 60% (Sprii Data)
 Avg. Return Rate 20-30%⁶ Under 10% (Sprii Data)
 Avg. Customer Acquisition Cost (CAC) +€50⁷ 0*
 Avg. Sales Cycle Hours, weeks, months Minutes