AUTHOR
Julia Söderqvist
E-commerce returns strategy and how live shopping reduces return rates by building customer trust before the purchase.
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Julia Söderqvist founded Returbo after spotting a problem every e-commerce operator knows but few have solved: returns management is broken, expensive, and entirely manual. In 2021 she hired her first developer, and by early 2023 had launched Returbo, now used by 200+ e-commerce businesses across five countries to automate returns and convert them into exchanges that retain revenue rather than lose it.
Her connection to sprii.io is a genuine one. Live Shopping is one of the most effective tools for reducing returns before they happen, when a customer buys after watching a host demonstrate a product live, return rates drop sharply. She co-hosted Sprii's "Better Shopping, Smarter Returns" expert talk with Corey Morris in 2025 and writes on sprii.io about the intersection of Live Shopping and post-purchase loyalty.
"Returns are not a logistics problem. They are a trust problem. Solve the trust problem and the returns take care of themselves."
Knows About
Live shopping & video commerce
Reducing return rates
Customer loyallty
Process optimization
Retention tools
EDitorial track record
Articles, insights & strategies for modern e-commerce
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