Show, teach, and sell your knitting products with Live Shopping and Sprii

Live Shopping brings the warmth of the knitting community online — letting you showcase yarns, patterns, and techniques in real time. Turn product demos and tutorials into interactive sessions that inspire makers and drive sales.

Trusted by the big ones, loved by everyone

Get inspired by these

leading Knitting brands

4 Reasons why Live Shopping is perfect

for the Knitting industry

Live Shopping helps knitting brands and yarn retailers connect with passionate makers by combining inspiration, education, and community. It brings patterns, yarns, and techniques to life — driving engagement and sales while building loyal followings.

1

Inspire through live creativity

Live Shopping lets brands and creators showcase projects in progress — from cozy sweaters to colorful accessories. Seeing yarns and techniques in action inspires viewers to start their next project and shop the featured products.

For example, demonstrating how to combine textures or blend colors can spark ideas and boost instant sales.
2

Build trust with expert tips

Crafters love learning directly from experts. Live Shopping makes it easy to share knitting advice, compare materials, and answer real-time questions.

For instance, showing the difference between wool blends or needle sizes helps viewers choose with confidence.

Behind the numbers
Customers are 6 times more likely to engage with live video content than with static images
3

Create a shared maker experience

Live Shopping creates a sense of togetherness around creativity. Host Q&A sessions, knit-alongs, or tutorials to engage your audience and showcase your products in use.

For example, walking viewers through a simple pattern while using your latest yarn collection can turn inspiration into immediate sales.
4

Drive sales with live discovery

When knitters see yarns, patterns, or tools being used live, they’re more likely to buy. Live Shopping turns inspiration into purchase decisions in real time.

For instance, showing how a chunky yarn knits up compared to a fine merino can help viewers find — and buy — their perfect match.

Sell directly from live streams across all

your social media channels and website

Go live on your Social Media channels

Arts & Crafts brands can host creative sessions or limited-edition product drops via Live Shopping to inspire and engage audiences.


Show your process, share tips, and sell products as you create — all in real time.

Showcase new yarns, needles, or patterns

Launch exclusive kits or seasonal collections

Answer viewers questions live to build trust

Learn more

Go live on your Website

Turn your website into a creative hub by streaming live knit-alongs, tutorials, or product demos directly on-site.

Let your community watch, shop, and stitch along — all without leaving your page.

Demonstrate techniques and pattern details

Spotlight yarn bundles or limited-editions

Upsell items like needles or stitch markers

Learn more

The #1 video commerce solution in these countries:

+ UK
+ Norway
+ Denmark
+ Sweden
+ Germany
+ More

+2,700

Customers

72K

Live Shopping Events

21M

Products Sold

€365M

Revenue Generated

Creative ways Knitting brands

& retailers can leverage Live Shopping

From seasonal promotions to drops and trend sales, Live Shopping can become a powerful marketing and sales tool.

Seasonal Promotions

Live Shopping is a perfect opportunity for knitting brands and yarn retailers to showcase seasonal projects, patterns, and colorways while connecting with their community.

These sessions can highlight trending textures, fibers, and shades for upcoming seasons or holidays. Offering limited-time bundles or discounts adds excitement and drives conversions.

Add interactive touches like live Q&As or polls about favorite stitches or color combinations to make each session more engaging.

Live Shopping Crash Course

Elevate Your Sales

with Live Shopping

Start your first lesson today — short, 5-minute tutorials that show you how to sell more with Live Shopping

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Exclusive Yarn Drops

Knitting brands can launch new yarns, needles, or kits via Live Shopping to create exclusivity and urgency.

During the show, demonstrate how the new yarn knits up, share pattern inspiration, and offer early access to limited-edition colorways or bundles.

These drops not only boost sales but also strengthen brand loyalty among dedicated knitters.

Trend Showcases

Host Live Shopping events around trending knitting topics — from sustainable fibers to modern pattern design.

Show how your products fit these movements by walking viewers through live projects and practical techniques.

Keep your audience engaged by discussing materials, answering questions, and sharing creative insights as you knit.

Gamification

Make your Live Shopping events more fun and interactive with community-driven challenges and games.

Add polls, raffles, or “knit-along” contests to spark participation. For instance, ask viewers to vote on their favorite pattern or enter a giveaway for a custom yarn bundle.

This not only increases engagement and watch time but also builds a stronger, more connected knitting community around your brand.

How Live Shopping saved Room101 from closing shop
CUSTOMER CASE

How Live Shopping saved Room101 from closing shop

Room101, a Swedish interior retail store, was founded in 2021 by Sara Ghannad. With a passion for helping customers find the perfect home decor, ROOM101 sells minimalistic, Scandi-chic home decor across Sweden. A true story of rebirth, this retail startup went from almost shutting down to hockey-stick growth - all thanks to Live Shopping with Sprii!

Read more
13X

More reach

2,000 SEK to 90,000 SEK

Increase in sales

How Create and Craft grew their organic reach to 2 million
CUSTOMER CASE

How Create and Craft grew their organic reach to 2 million

As a leading UK television channel and retail hub, Create & Craft embraced social commerce, integrating Live Shopping to boost engagement and sales. With E-commerce Specialist Emma Beattie at the helm, their meticulous planning and innovative use of Sprii's platform led to impressive results—66,000+ views and 10,000+ comments. Learn their strategies and see how Live Shopping transformed their social media presence and audience engagement.

Read more
+66,000

views 

10,000

comments

Søstrene Grene crushes viewer records with every live shopping event
CUSTOMER CASE

Søstrene Grene crushes viewer records with every live shopping event

Søstrene Grene, a rapidly expanding home decor and DIY chain, is incorporating live shopping with Sprii and has seen a growth of 10,000 viewers every time they go live. Learn more about their story.

Read more
+71,000

total views

+22,500

total engagements

Hobbii gets a 5x higher conversion with live shopping
CUSTOMER CASE

Hobbii gets a 5x higher conversion with live shopping

Hobbii increases sales fivefold with live shopping. Discover their customer engagement tactics.

Read more
5x higher

conversion rates compared to paid adds on social media

108K

total viewers during live shopping

A single Live Shopping show can produce outstanding results!

Higher conversion rate
20x
<10%
Lower return rate
up to 200%
More revenue
Live Shopping is a vital part of our strategy, offering unparalleled opportunities
Hans Isgreen Sørensen
NiceHair, Denmark
Every time we host a Live Shopping show, we see a peak in our sales numbers
Mia Nygaard Nikolajsen
Søstrene Grene, Denmark
We broke all of our engagement records with Live Shopping and 
it showed in our sales
Martin Vad Jespersen
Ecooking, Denmark

Jump into our Live Shopping simulator to see Sprii in action.

See how Sprii works seamlessly across Facebook, Instagram, and websites.

Try it out

We help you succeed

at every key phase

Sprii is a global team of seasoned pros eager to make your livestreams perform every step of the way.

Plan for success in a bespoke strategy session

We’ll invite you to a kickoff strategy session to get you off to a flying start. The deliverable from this meeting includes a clear business plan for your first shows.

Meet with a real person for onboarding

At Sprii, we prioritize human connection. So, in our onboarding sessions, you’ll talk to an actual human to explore your business and show you how the Sprii platform can benefit you.

Learn effective ways to promote your shows

Getting followers to your live shows requires a well-thought-out promotion plan. We’ll guide you and provide established playbooks and templates.

Bring in experts to produce your live show

Sometimes, you may lack the resources to produce shows. No worries! We can come to you, bring all the necessary equipment, and handle the show production for you.

Talk to a human tech supporter for rapid help

If you have any questions before or during your show, no matter how urgent, you can always get in touch with one of our tech supporters, who’ll work with you to find the right solution.

Get constant monitoring of your shows

When you go live, we want you to focus on delivering a great show. You can achieve this knowing that our global team is monitoring all Sprii shows to help you resolve any issues.

Conduct a postmortem with your team

Learning is the key to success. To support this, we’ll meet with you and your team to do a postmortem of your show and highlight wins and areas for growth.

Discover ways to recycle and reuse content

Live shows are among the most dynamic and informative content in your marketing toolkit. We’ll help you repurpose this content and make it shoppable across all your social and website channels.

See your show’s performance on your dashboard

Get a quick overview of how your show performed, including AOV, top sellers, and more advanced analytics in the Sprii performance dashboard.

Use our revenue calculator to see how much you can earn.

Marc - Customer Success Specialist
Calculate your revenue

Discover how live shopping
can 20X your conversions

Experience Live Shopping with Sprii
Trusted by major brands and retailers
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