Bring your model & miniature community together with Live Shopping and Sprii

The health and beauty industry is boldly embracing Live Shopping, transforming categories from skincare to nail care, and paving the way for a more successful future.

Trusted by the big ones, loved by everyone

4 Reasons why Live Shopping is perfect

for the Model & Miniature industry

Live Shopping helps model and miniature brands connect with passionate hobbyists by combining live tutorials, painting sessions, and product demos. It brings creativity to life while building trust, engagement, and community around your brand.

1

Inspire through live creativity

Live Shopping lets creators and brands showcase projects in real time — from assembling kits to adding the final paint details. Seeing the process unfold inspires hobbyists to start their next build or upgrade their tools.

For example, demonstrating weathering techniques or brush control can spark creativity and immediate purchases.
2

Build trust with expert insights

Hobbyists want to know exactly how products perform before buying. Live Shopping makes it easy to explain paint quality, tool differences, and model-building techniques while answering questions live.

For instance, showing the coverage of different primers or comparing paint types helps viewers buy with confidence.

Behind the numbers
Customers are 6 times more likely to engage with live video content than with static images
3

Create a shared hobby experience

Live Shopping gives miniature makers and collectors a place to connect, ask questions, and share their passion. Host painting sessions, Q&As, or build-alongs to bring your community closer together.

For example, hosting a live model painting challenge with your latest kit can boost engagement and sales.
4

Drive sales with live discovery

When viewers see paints, brushes, or models in action, they’re more likely to buy. Live Shopping turns tutorials into sales moments by showing real results.

For instance, demonstrating how a new airbrush or paint set performs on a model tank can drive instant conversions.

Sell directly from live streams across all

your social media channels and website

Go live on your Social Media channels

Model and miniature brands can host live build sessions, painting tutorials, or new kit launches via Live Shopping to engage hobbyists and collectors.

Show your techniques, share pro tips, and sell featured products — all in real time.

Showcase new kits and tools

Launch limited-edition paints or bundles

Answer viewer questions live

Learn more

Go live on your Website

Turn your website into a creative hub by streaming live tutorials, demos, or Q&As directly on-site.

Let viewers watch, shop, and paint along — without leaving your page.

Demonstrate tools and materials live

Highlight exclusive kits or accessories

Upsell brushes, paints, or add-ons

Learn more

The #1 video commerce solution in these countries:

+ UK
+ Norway
+ Denmark
+ Sweden
+ Germany
+ More

+2,700

Customers

72K

Live Shopping Events

21M

Products Sold

€365M

Revenue Generated

Creative ways Model & Miniature brands

& retailers can leverage Live Shopping

From seasonal promotions to drops and trend sales, Live Shopping can become a powerful marketing and sales tool.

Seasonal Promotions

Live Shopping is a great way for model and miniature brands to spotlight themed builds, paint sets, or seasonal kits while connecting directly with hobbyists.

Showcase projects for upcoming holidays, events, or competitions, and offer limited-time bundles or discounts to spark excitement.

Add interactive touches like live Q&As or polls asking viewers about their favorite scales, brands, or painting styles to keep sessions engaging.

Live Shopping Crash Course

Elevate Your Sales

with Live Shopping

Start your first lesson today — short, 5-minute tutorials that show you how to sell more with Live Shopping

Unlock for free

Exclusive Product Drops

Launch new kits, tools, or paint lines via Live Shopping to create buzz and exclusivity.

Show off unboxing moments, demo features live, and give early access to limited-edition releases.


These drops not only boost sales but also help strengthen loyalty among collectors and painters.

Technique Showcases

Host Live Shopping events that dive into trending hobby topics — from weathering and detailing to diorama building and airbrushing.

Demonstrate techniques using your products and answer questions live to help viewers learn, improve, and buy with confidence.

Gamification

Make your Live Shopping sessions fun and interactive with creative challenges and giveaways.

Host polls, raffles, or quick build contests to keep hobbyists engaged.


For example, ask viewers to vote on their favorite painted model or enter to win a custom kit or paint set.

This builds stronger community bonds and drives repeat engagement over time.

How Live Shopping saved Room101 from closing shop
CUSTOMER CASE

How Live Shopping saved Room101 from closing shop

Room101, a Swedish interior retail store, was founded in 2021 by Sara Ghannad. With a passion for helping customers find the perfect home decor, ROOM101 sells minimalistic, Scandi-chic home decor across Sweden. A true story of rebirth, this retail startup went from almost shutting down to hockey-stick growth - all thanks to Live Shopping with Sprii!

Read more
13X

More reach

2,000 SEK to 90,000 SEK

Increase in sales

How Create and Craft grew their organic reach to 2 million
CUSTOMER CASE

How Create and Craft grew their organic reach to 2 million

As a leading UK television channel and retail hub, Create & Craft embraced social commerce, integrating Live Shopping to boost engagement and sales. With E-commerce Specialist Emma Beattie at the helm, their meticulous planning and innovative use of Sprii's platform led to impressive results—66,000+ views and 10,000+ comments. Learn their strategies and see how Live Shopping transformed their social media presence and audience engagement.

Read more
+66,000

views 

10,000

comments

Søstrene Grene crushes viewer records with every live shopping event
CUSTOMER CASE

Søstrene Grene crushes viewer records with every live shopping event

Søstrene Grene, a rapidly expanding home decor and DIY chain, is incorporating live shopping with Sprii and has seen a growth of 10,000 viewers every time they go live. Learn more about their story.

Read more
+71,000

total views

+22,500

total engagements

Hobbii gets a 5x higher conversion with live shopping
CUSTOMER CASE

Hobbii gets a 5x higher conversion with live shopping

Hobbii increases sales fivefold with live shopping. Discover their customer engagement tactics.

Read more
5x higher

conversion rates compared to paid adds on social media

108K

total viewers during live shopping

A single Live Shopping show can produce outstanding results!

Higher conversion rate
20x
<10%
Lower return rate
up to 200%
More revenue
Live Shopping is a vital part of our strategy, offering unparalleled opportunities
Hans Isgreen Sørensen
NiceHair, Denmark
Every time we host a Live Shopping show, we see a peak in our sales numbers
Mia Nygaard Nikolajsen
Søstrene Grene, Denmark
We broke all of our engagement records with Live Shopping and 
it showed in our sales
Martin Vad Jespersen
Ecooking, Denmark

Jump into our Live Shopping simulator to see Sprii in action.

See how Sprii works seamlessly across Facebook, Instagram, and websites.

Try it out

We help you succeed

at every key phase

Sprii is a global team of seasoned pros eager to make your livestreams perform every step of the way.

Plan for success in a bespoke strategy session

We’ll invite you to a kickoff strategy session to get you off to a flying start. The deliverable from this meeting includes a clear business plan for your first shows.

Meet with a real person for onboarding

At Sprii, we prioritize human connection. So, in our onboarding sessions, you’ll talk to an actual human to explore your business and show you how the Sprii platform can benefit you.

Learn effective ways to promote your shows

Getting followers to your live shows requires a well-thought-out promotion plan. We’ll guide you and provide established playbooks and templates.

Bring in experts to produce your live show

Sometimes, you may lack the resources to produce shows. No worries! We can come to you, bring all the necessary equipment, and handle the show production for you.

Talk to a human tech supporter for rapid help

If you have any questions before or during your show, no matter how urgent, you can always get in touch with one of our tech supporters, who’ll work with you to find the right solution.

Get constant monitoring of your shows

When you go live, we want you to focus on delivering a great show. You can achieve this knowing that our global team is monitoring all Sprii shows to help you resolve any issues.

Conduct a postmortem with your team

Learning is the key to success. To support this, we’ll meet with you and your team to do a postmortem of your show and highlight wins and areas for growth.

Discover ways to recycle and reuse content

Live shows are among the most dynamic and informative content in your marketing toolkit. We’ll help you repurpose this content and make it shoppable across all your social and website channels.

See your show’s performance on your dashboard

Get a quick overview of how your show performed, including AOV, top sellers, and more advanced analytics in the Sprii performance dashboard.

Use our revenue calculator to see how much you can earn.

Marc - Customer Success Specialist
Calculate your revenue

Discover how live shopping
can 20X your conversions

Experience Live Shopping with Sprii
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