Former PriceShape executive joins Sprii to lead global sales and fuel the company’s next phase of growth in Live Shopping and video commerce.

We’re thrilled to welcome Morten Bligaard Ammitzbøll as our new Chief Sales Officer (CSO). With a proven track record in scaling global SaaS companies, Morten joins Sprii to spearhead international growth and strengthen the company’s position as the go-to solution for retailers embracing video commerce.

Morten brings more than a decade of experience in sales leadership and business development, most recently as CSO at PriceShape, where he played a pivotal role in expanding the company into +25 markets and growing its customer base to over 600 clients. His career also includes roles at Visiolink, where he worked with major global media organizations to drive digital publishing adoption.

Christian Vester, CEO of Sprii, said:

“Sprii is at the forefront of the video commerce revolution, but we’re only just getting started. As we scale across Europe and beyond, we need leaders with the expertise and ambition to match our vision. Morten has a proven history of building international sales organizations and driving SaaS growth at scale. His experience will be instrumental in bringing Sprii’s Live Shopping technology to more retailers worldwide.”

Morten Bligaard Ammitzbøll, CSO of Sprii, added:

“I’ve seen firsthand how the right SaaS solution can transform an industry, and that’s exactly what Sprii is doing for commerce. The company already has an impressive track record — but the potential ahead is even greater. I’m excited to join a world-class team and help accelerate Sprii’s international expansion while shaping the future of Live Shopping.”

At Sprii, we've already powered nearly 4,000 retailers, facilitated the sale of over 21 million products, and generated €365 million in customer revenue through our platform. With Morten’s appointment, we're doubling down on our mission to redefine how brands connect with consumers through live and on-demand video shopping experiences.

For media inquiries, interview requests, or additional information, please contact:

Corey Morris
Chief Marketing Officer, Sprii
corey@sprii.io
+45 29 65 02 82

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