Table of Contents

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Corey Morris
Corey Morris
December 18, 2025

Keypoints

  • Live Shopping Revolution: Combines e-commerce with live broadcasts, offering a personal, engaging shopping experience from home.
  • Live Shopping Revolution: Combines e-commerce with live broadcasts, offering a personal, engaging shopping experience from home.
  • Live Shopping Revolution: Combines e-commerce with live broadcasts, offering a personal, engaging shopping experience from home.

The Retail Revolution

Live Shopping originated in China and has become a significant component of thecountry's e-commerce landscape. The concept began gaining traction in 2016 when platforms like Taobao Live, operated by Alibaba, introduced live streaming features that allowed sellers to showcase products in real-time, interact with viewers, and facilitate immediate purchases.

This innovative approach quickly resonated with consumers, blending entertainment with shopping convenience. As of December 2023, around 597 million people have used live commerce in China, accounting fornearly 55% of the total internet users.

Such rapid adoption underscores China's pioneering role in integrating live streaming with e-commerce, setting a model that has inspired similar initiatives worldwide.

The Retail Revolution

  • Live Shopping originated in China and has become
  • Live Shopping originated in China and has become
  • Live Shopping originated in China and has become

The Retail Revolution

Live Shopping originated in China and has become a significant component of thecountry's e-commerce landscape. The concept began gaining traction in 2016 when platforms like Taobao Live, operated by Alibaba, introduced live streaming features that allowed sellers to showcase products in real-time, interact with viewers, and facilitate immediate purchases.

This innovative approach quickly resonated with consumers, blending entertainment with shopping convenience. As of December 2023, around 597 million people have used live commerce in China, accounting fornearly 55% of the total internet users.

Such rapid adoption underscores China's pioneering role in integrating live streaming with e-commerce, setting a model that has inspired similar initiatives worldwide.

In 2025, sales through social platforms are projected to make up approximately 17% of total global online sales and are forecasted to reach nearly $700 billion

Name Nameson
Founder at Company

The Retail Revolution

Live Shopping originated in China and has become a significant component of thecountry's e-commerce landscape. The concept began gaining traction in 2016 when platforms like Taobao Live, operated by Alibaba, introduced live streaming features that allowed sellers to showcase products in real-time, interact with viewers, and facilitate immediate purchases.

This innovative approach quickly resonated with consumers, blending entertainment with shopping convenience.

The Retail Revolution

Live Shopping originated in China and has become a significant component of thecountry's e-commerce landscape. The concept began gaining traction in 2016 when platforms like Taobao Live, operated by Alibaba, introduced live streaming features that allowed sellers to showcase products in real-time, interact with viewers, and facilitate immediate purchases.

This innovative approach quickly resonated with consumers, blending entertainment with shopping convenience. As of December 2023, around 597 million people have used live commerce in China, accounting fornearly 55% of the total internet users.

Such rapid adoption underscores China's pioneering role in integrating live streaming with e-commerce, setting a model that has inspired similar initiatives worldwide.

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The Retail Revolution

Live Shopping originated in China and has become a significant component of thecountry's e-commerce landscape. The concept began gaining traction in 2016 when platforms like Taobao Live, operated by Alibaba, introduced live streaming features that allowed sellers to showcase products in real-time, interact with viewers, and facilitate immediate purchases.

This innovative approach quickly resonated with consumers, blending entertainment with shopping convenience. As of December 2023, around 597 million people have used live commerce in China, accounting fornearly 55% of the total internet users.

Such rapid adoption underscores China's pioneering role in integrating live streaming with e-commerce, setting a model that has inspired similar initiatives worldwide.

The Retail Revolution

Live Shopping originated in China and has become a significant component of thecountry's e-commerce landscape. The concept began gaining traction in 2016 when platforms like Taobao Live, operated by Alibaba, introduced live streaming features that allowed sellers to showcase products in real-time, interact with viewers, and facilitate immediate purchases.

This innovative approach quickly resonated with consumers, blending entertainment with shopping convenience. As of December 2023, around 597 million people have used live commerce in China, accounting fornearly 55% of the total internet users.

Such rapid adoption underscores China's pioneering role in integrating live streaming with e-commerce, setting a model that has inspired similar initiatives worldwide.

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Live Shopping originated in China and has become a significant component of thecountry's e-commerce landscape. The concept began gaining traction in 2016 when platforms like Taobao Live, operated by Alibaba, introduced live streaming features that allowed sellers to showcase products in real-time, interact with viewers, and facilitate immediate purchases.

This innovative approach quickly resonated with consumers, blending entertainment with shopping convenience. As of December 2023, around 597 million people have used live commerce in China, accounting for nearly 55% of the total internet users.

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Pros and Cons Comparison

Advantages

Sprii provides several strengths that directly impact sales performance:

  • Built specifically for retail teams running frequent scalable shows
  • Full multi-channel reach (except TikTok, which no external platform can stream into)
  • Unified moderation for all channels
  • High-converting checkout flows
  • Evergreen replays that add long-tail revenue
  • In-stream product overlays for real-time product highlighting
  • Strong engagement tools that keep viewers active
  • Exceptional hands-on customer success team

Disadvantages

Sprii’s limitations are minimal and primarily related to the broader industry:

  • TikTok Live cannot be multi-streamed from any platform (TikTok restriction)
  • Focused on retail rather than collectible auctions or creator monetization

Custom Comparison Table

Feature
Sprii
Most Competitors
Multistreaming
Website + FB + IG
Often website-only
Multistreaming
Website + FB + IG
Often website-only
Multistreaming
Website + FB + IG
Often website-only
Multistreaming
Website + FB + IG
Often website-only
Multistreaming
Website + FB + IG
Often website-only
Multistreaming
Website + FB + IG
Often website-only
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5 proven plays to win Black Friday and Black Month with Live Shopping

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Master Live Shopping

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The definitive Report
Inside Live Shopping
The definitive Report
Inside Live Shopping
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can 20X your conversions

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Inside Live Shopping