Plan your first Live Shopping show in 5 easy steps

Why Planning Your Live Shopping Show Matters

If you want to host a successful Live Shopping event, planning is everything.

A great Live Shopping show doesn’t just happen - it’s built on a strong Live Shopping strategy that defines your goals, structure, and audience engagement.

Whether you’re just getting started or want to take your next event to the next level, this 5-step plan walks you through how to plan a live show that boosts engagement and sales.

New to Live Shopping? This article is a part of our Crash Course Series, four 5-minute courses that takes you through the basics of Live Shopping and teaches you everything you need to go from beginner to pro in no time. 

Let’s get into it - here’s your five-step plan.

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Step 1: Set clear goals and expectations

Every great Live Shopping show starts by setting a clear goal. Ask yourself: what do you want your show to achieve?

Is it to:

• Increase online sales?
• Build community and engagement?
• Launch a new product collection?

Setting realistic goals helps you decide your show type, format, and success metrics.

Sprii Pro Tip: You might not sell out in your first live shopping event, and that’s okay. Each show helps you learn, adapt, and build a better Live Shopping strategy.

Try our Sprii Revenue Calculator to estimate how much you can earn from your next Live Shopping event.

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‍Step 2: Pick the right show type for your goal

Once you’ve set your goals, you have to decide on the type of show you want to host.

• Sales-driven shows: Focus on product demonstrations, shoppable links, and limited-time offers.
• Community-driven shows: Invite influencers, share behind-the-scenes moments, and connect authentically.
• Engagement-driven shows: Host games, polls, and Q&As to create an engaging live shopping experience.

Each type supports a different outcome - so match your show to your goals.

Step 3: Nail the timing (and say it upfront)

Timing is a key part of Live Shopping best practices. 

Think of a live show like a good dinner party: long enough to savor, short enough to leave them wanting more.

Most brands find the ideal length for a Live Shopping show is between 60 and 90 minutes. This allows you to build momentum, showcase multiple products, and engage with viewers - without losing their attention. 

If a segment lags, keep the momentum and move on. 

Sprii Pro Tip: Tell viewers upfront how long the live show will run. This simple detail increases watch time and trust.

Step 4:  Structure Your Live Show (Without Sounding Scripted)

The best Live Shows allow spontaneity - but for a first time show having some structure and guidelines can help you or your hosts appear more natural and comfortable on screen. 

The key is to aim for structured spontaneity. You don’t want to read lines like a robot, but you also don’t want to forget the essentials.

Create and outline of your show: 

1. Intro: Welcome viewers, highlight your main offer, and tease the show’s flow.
2. Main section: Showcase products, answer comments, and keep energy high.
3. Closing: Summarize offers, thank your audience, and promote the next event.

Leave space for real unscripted moments - that’s the magic of Live Shopping. 

If you use a platform like Sprii, you can display shoppable overlays and automated calls-to-action that guide your audience and hosts without disrupting the conversation.

If you don’t - make bullet points with you must say points such as prices, sizes, delivery, returns, expiry of deals.

Step 5: Add games and limited offers (the “why now”)

You’re probably asking yourself, how do I keep viewer retention high throughout the live and thereby increase sales? It’s actually quite easy - you just have to make it entertaining and fun. 

You can do this by gamifying you Live Shopping show with:  

• Quick-fire quizzes
• Comment-to-win competitions
• Timed flash deals
• Exclusive “Live Only” discounts

These elements create excitement and urgency - two of the most powerful triggers in Live Shopping marketing strategy.

Sprii Pro Tip: Announce your biggest prize early, but save it for the end. Tease it throughout to keep engagement high from start to finish.

Want more tips and tricks? Read our article “6 questions you must ask yourself before going live.

To Sum it Up: Here’s the Live Shopping Planning Checklist

• Define your goals
• Pick your show type
• Plan your timing
• Create a structure
• Add interactive elements

If you follow this Live Shopping planning checklist, you’ll be ready to host a Live Shopping event that builds community and drives sales in no time.

Now that you know how to plan the show - next step is learning what kind of equipment you need to go live - you can either read our article on it here, or watch our Crash course with the topic here. 

‍About Sprii

Sprii is Europe’s #1 Live Shopping and video commerce platform, trusted by over 2,700 e-commerce brands to host, plan, and scale live shopping shows that sell.

With features like multistreaming, shoppable replays, analytics, and automation, Sprii helps you plan and host live events that engage audiences and grow your revenue.

Ready to go live? Book a discovery call with one of our Live Shopping Experts or watch a Sprii demo

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