Sprii collaborates with QVC UK to transform Live Shopping in the UK

We’re excited to announce our collaboration with QVC UK, helping one of the world’s most iconic leaders in Live Shopping evolve its on-air magic through social commerce.

QVC UK is available on-air in 28 million homes, and its Live Shopping experience is also available online and on the QVC UK app. With the help of Sprii, QVC UK has been able to bring its best-in-class format to new audiences via social media, delivering the scale and excitement that QVC is known for.

Together with the QVC UK team Sprii is supporting QVC UK as they expand the power of Live Shopping onto social platforms by:

• Streaming on Facebook & Instagram, where their customers are already active and engaged

• Introducing interactive formats like quizzes and giveaways to spark comments and conversation

• Activating reminder lists to drive repeat viewership

• Co-streaming with presenters and influencers to extend reach across multiple channels

• QVC UK’s Live Shopping shows are popular with their community, with high levels of interaction and community participation

This collaboration shows how a live shopping pioneer can help reimagine Live Shopping for the social era — turning video into a truly interactive retail channel.

About Sprii

Sprii is Europe’s leading Live Shopping and video commerce platform, helping retailers and brands transform video into a powerful revenue channel. By enabling fully shoppable live and on-demand video events across social media and e-commerce sites, Sprii empowers companies to engage audiences, build loyalty, and drive measurable sales.

Since launch, Sprii has partnered with nearly 4,000 retailers, streamed more than 50,000 hours of live video, and facilitated the sale of over 17 million products, generating more than €365 million in revenue. Headquartered in Aarhus, Denmark and expanding rapidly across the UK and Europe, Sprii is shaping the future of retail by making shopping more interactive, social, and profitable.

Learn more at www.sprii.io.

About QVC 

QVC® empowers shoppers with knowledge and shares insights in a lively and engaging way. QVC offers an ever-changing collection of familiar brands and fresh new products – from home and fashion to beauty, electronics and jewellery – and connects shoppers to interesting personalities, engaging stories and award-winning customer service.

QVC reaches more than 200 million homes via 13 TV channels, which are widely available on cable/satellite TV, free over-the-air TV, and FAST and other digital livestreaming TV. The retailer also reaches millions of customers via its QVC+ and HSN+ streaming experience, Facebook, Instagram, TikTok, YouTube, Pinterest, websites and mobile apps.

Based in West Chester, Pa., and founded in 1986, QVC has retail operations in the United. States., the U.K., Germany, Japan and Italy. To learn more, visit corporate.qvc.com, unternehmen.qvc.de (in German), corporate.qvc.it (in Italian), or corporate.qvc.jp (in Japanese), or search “QVC” on LinkedIn.