Black Friday 2025: How Elgiganten smashes sales with Live Shopping

ON DEMAND

Black Friday 2025: How Elgiganten smashes sales with Live Shopping

Black Friday and the holiday shopping season are approaching—how can you stand out and attract customers beyond just offering the best deals?

Black Friday 2025: How Elgiganten smashes sales with Live Shopping
Black Friday 2025: How Elgiganten smashes sales with Live Shopping
Black Friday 2025: How Elgiganten smashes sales with Live ShoppingBlack Friday 2025: How Elgiganten smashes sales with Live Shopping

ON DEMAND

Black Friday 2025: How Elgiganten smashes sales with Live Shopping

Black Friday and the holiday shopping season are approaching—how can you stand out and attract customers beyond just offering the best deals?

Trusted by the big ones, loved by everyone

In this webinar

Black Friday and the shopping high season are just around the corner, and we’re all looking forward to it! But as most retailers compete for customers’ attention, how can you stand out from the crowd and attract audiences with more than just the best deals?

Last year, Elgiganten, Scandinavia’s biggest electronics retailer (now a part of Curry’s),  smashed their Black Friday sales using Live Shopping events on social media.

We’re bringing on Hannah Piper, the host of Elgiganten’s Black Friday live shows, to talk about the key takeaways that kept customers hooked during their big shopping event.

Joined by Live Shopping production expert, Benjamin L. Henriksen from Let’s Go Live, they will dive into their top tips for making Black Friday lives a massive hit.

What you'll learn

  • How does Live Shopping boost Black Friday sales?
  • What were Elgiganten's winning strategies from last year?
  • How have they used Live Shopping since?
  • What are their plans for Black Friday this year?
  • Best tips for companies that want to conquer Black Friday?

Black Friday 2025: How Elgiganten smashes sales with Live Shopping
Black Friday 2025: How Elgiganten smashes sales with Live Shopping
Black Friday 2025: How Elgiganten smashes sales with Live Shopping
Live Shopping is a vital part of our strategy, offering unparalleled opportunities
Hans Isgreen Sørensen
Hans Isgreen Sørensen
NiceHair, Denmark
Every time we go live we see a peak in our sales numbers!
Mia Nygaard Nikolajsen
Mia Nygaard Nikolajsen
Søstrene Grene, Denmark
We broke all of our engagement records with Live Shopping and it showed in our sales
Martin Vad Jespersen
Martin Vad Jespersen
Ecooking, Denmark

Black Friday Live Shopping Playbook

5 proven plays to win Black Friday and Black Month with Live Shopping

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