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Black Friday 2025: How Elgiganten smashes sales with Live Shopping
Discover how Elgiganten uses Live Shopping to boost Black Friday engagement, keep viewers watching, and drive more sales.
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Inside the session
“Black Friday is no longer just about discounts — it’s about creating an experience people want to join.”
Benjamin Henriksen
CEO, Let’s Go Live
What you'll learn
A practical look at the opportunity, implementation, and early results
- Why Live Shopping works during Black Friday
- How experts help increase buyer confidence
- How Elgiganten creates engaging live shows
- Ways to turn viewers into loyal customers
- Why entertainment boosts viewer retention
- How to stand out during peak sales periods
Meet the experts behind the masterclass
Hear from the Meta and Sprii teams shaping the vision for Live Video Ads and helping retailers put them into practice
Benjamin is the precocious Co-founder and CEO of Let's Go Live, the leading Live Shopping Agency in Northern Europe
Hannah hosts Elgiganten’s Live Shopping shows, helping customers explore products through interactive live experiences.
Jens is a Content Marketing Specialist at Sprii and host of Sprii's highly entertaining and informative webinars
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Ready to reach more shoppers when you go live?
Reserve your place to see Meta’s new Live Video Ads in action and learn how to put them to work for your brand.
