AUTHOR
Katrine Nørgaard
Live shopping education, platform guides, and content marketing for retailers going live for the first time.
Katrine Nørgaard Jensen came to Live Shopping through the shop floor rather than a marketing textbook. Before joining Sprii she spent two years at Zizzi managing social media across 13 Facebook pages in multiple countries, running paid social, and producing live shopping shows herself, which means she writes about the format from the inside out, not from a platform deck. She also holds a Professional Bachelor in E-commerce from Business Academy Aarhus, covering SEO, paid social, email marketing, and digital commerce.
At Sprii, Katrine is the Marketing Specialist behind much of the editorial output on sprii.io. She covers the full range of Live Shopping knowledge, from first-timer guides on timing and platform choice to Black Friday strategy and customer success stories.
"Live shopping is one of the few formats where the brand, the product, and the customer are all in the same room at the same time. That is not a content strategy. That is just good selling."
Knows About
Live shopping & video commerce
The fundamentals
Social media best practice
Campaign-driven live shows
Customer success
EDitorial track record
Articles, insights & strategies for modern e-commerce
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