The 2025 Black Friday Live Shopping Playbook
Impulsa tus ventas con Live Shopping
Learn how to turn the biggest shopping month of the year into your biggest sales moment — without slashing prices to the bone.
Grab your playbook
Here’s what brands achieved with Sprii during Black Month
20K
Black Month Campaigns
2.6M
Products Sold
€53M
Revenue Generated
Trusted by the big ones, loved by everyone
Black Month is noisy. Live Shopping cuts through the noise. Here’s how
It's interactive
Viewers can ask, react, and buy in real-time.
It’s multi-channel
Go live on Facebook, Instagram, and your website — at once.
It’s automated
Comments trigger instant carts and payment links.
Get more inspiration for your
Black Month campaigns
Check out these customer cases, insightful articles, and expert talks to fuel your Black Month strategy
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TALKS
Ready, Set, Live: Live Shopping Tactics for Black Friday That Work
October 15, 2025 • 30 min wATCH
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ARTICLES
How Elgiganten Smashes Their Black Friday Sales: Tips from a Live Shopping superstar
August 28, 2025 • 9 min read
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ARTICLES
3 Live Shopping Customer Stories for your Black Friday Strategy
August 28, 2025 • 5 min read
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ARTICLES
Why Raz Skincare went live 3 times for Black Month
August 26, 2025 • 5 min read
EXPERT TALKS
Ready, set,
Live Shopping Tactics for Black Friday that Work ⚡️
TALKS
Gamification: 5 ways to win Black Friday
August 24, 2025
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ARTICLES
NORMAL takes gamification to a new level during Black Friday with “The Great Escape”
August 26, 2025 • 5 min read
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ARTICLES
BabySam turns Black Friday buzz into VIP leads and record engagement
August 26, 2025 • 5 min read
ARTICLES
How to prepare for Black Friday & Cyber Monday with live shopping
August 18, 2025
•
6 min read
See how much revenue you could possibly earn
Use our Live Shopping revenue calculator to get a quick estimate of your potential earnings.
ARTICLES
5 Black Friday marketing strategies for explosive Live Shopping sales in 2024
August 9, 2025
•
7 min read
ARTICLES
Why live sales are the perfect fit for Black Friday and Cyber Monday
August 6, 2025
•
6 min read
ARTICLES
Mix the perfect Black Week cocktail by combining live selling and influencer marketing
August 17, 2025
•
4 min read
ARTICLES
Record-Breaking Black Month Proves Power of Phygital E-commerce
NOVEMBER 29, 2023
•
2 min read
Live Shopping is a vital part of our strategy, offering unparalleled opportunities
Hans Isgreen Sørensen
NiceHair, Denmark
Every time we host a Live Shopping show, we see a peak in our sales numbers
Mia Nygaard Nikolajsen
Søstrene Grene, Denmark
We broke all of our engagement records with Live Shopping and
it showed in our sales
Martin Vad Jespersen
Ecooking, Denmark
The Black Month countdown has begun
Unleash the magic of Live Shopping and watch your followers transform into loyal fans while you smash those old sales records!
Discover how live shopping can 20X your conversions
Experience Live Shopping with Sprii
Trusted by major brands and retailers
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