Milestone Unlocked: Highlight Crafts Hits £1,000,000 in Live Shopping Sales

Breaking through the seven-figure ceiling

Highlight Crafts has leveraged Live Shopping to showcase everything from intricate paper-flower tutorials to step-by-step water colour kits.

By combining:

• In-depth product demos that guide viewers through each craft technique
• Real-time Q&As where hosts answer questions and troubleshoot live
• Community-driven testimonials that build trust and social proof

the brand has turned curious browsers into committed buyers - and, in the process, smashed the £1 million sales mark.

Why DIY crafts thrive on Live Shopping

Craft products present unique challenges: customers want to see textures, techniques, and final results before buying. Live Shopping bridges that gap by:

1. Bringing the studio to your screen. Viewers see exactly how glue sets, paint blends, or beads shimmer - no guesswork.
2. Empowering hosts to troubleshoot on the fly. “Can I use glitter glue instead?” “Does this yarn come in other colours?” Instant answers remove uncertainty.
3. Fostering a creative community. Live events turn one-way demos into interactive workshops, boosting engagement and repeat purchases.

For Highlight Crafts, this formula has proven that DIY isn’t just a niche - it’s a seven-figure opportunity.

Key takeaways for brands

Whether you sell crafts, cosmetics, or cookware, Live Shopping can unlock similar results. Here’s what made Highlight Crafts’ journey work:

• Show, don’t just tell. Step-by-step demos set clear expectations.
• Engage in real time. Live Q&As and polls deepen connection.
• Build social proof. Feature customer creations and reviews.
• Celebrate milestones. Recognition - internal or external - fuels momentum.