SECTION 8
Challenges and lessons learned
4 MIN READING TIME
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Consistency is key
Live shopping works best when it's not just a one-time event. Brands should focus on creating regular, strategic series that foster engagement and build communities.
Multi-channel approaches
Many brands find it tough when they depend only on their websites. The most successful strategies blend social media, influencers, and multi-channel marketing to increase traffic and boost sales.
The most successful strategies blend socialmedia, influencers, and multi-channel marketingto increase traffic and boost sales.
Bridging the educational gap
Some brands might not have the know-how or means to fully take advantage of Live Shopping. Collaborating with agencies and tech partners can help close this gap.
Predictions for 2025 and beyond
Dedicated Social Commerce teams
Brands will invest in specialized teams to manage Live Shopping strategies, reflecting its growing importance. Companies are now hiring dedicated employees whose sole responsibility is to manage and produce Live Shopping events. More and more job openings for "Live Shopping Experts" are being created, highlighting its increasing significance in retail and e-commerce.
Shoppable video explosion
Shoppable videos will become a staple, allowing consumers to shop directly fromengaging content at their convenience. Pictures aside, brands and retailers willstart using interactive, shoppable videos on their E-commerce websites.
More and more job openings for "Live Shopping Experts" are being created, highlighting its increasing significance in retail and e-commerce.
Retail media growth
Just as brands invest heavily in securing prime shelf space in supermarkets, LiveShopping is poised to become the next battleground for visibility. Forward-thinking brands will compete for premium placement in high-traffic Live Shopping events, recognizing them as the new digital real estate that drives engagement and conversions. Major brands will pay for airtime during popular Live Shopping events, creating new revenue streams for retailers.
Cross-industry expansion
From real estate and travel to sports and non-profit organizations, we continually see Live Shopping being adopted by new and atypical business types. With time, more and more types of businesses will adopt Live Shopping to inspire and educate consumers, expanding its reach beyond traditional retail.
5 actionable steps for Live Shopping
success in 2025 and beyond
1
Set clear goals
Start by defining your objectives. Think about what you want to achieve: boosting sales, building a community, or increasing brand awareness
2
Create strategic plans
Develop a long-term strategy for your Live Shopping series and plan out the details for each individual show
3
Use multiple platforms
To reach more people, stream on different platforms like Facebook, Instagram, and your website
4
Start small and grow
Kick things off with simple equipment—a smartphone, good lighting, and a stable internet connection. You can expand and enhance your setup as you get the hang of things
5
Set clear Team up with experts
Work together with agencies and tech providers to make the most of your Live Shopping experience
Customers are 6 times more likely to engage with live video content than with static images
The road ahead
Live Shopping isn’t just a trend; it’s the future of shopping! With increasing consumer interest, exciting new technologies, and a variety of industry uses, 2025 is going to be a key year. Brands that get on board with this movement will boost their sales and create stronger connections with their customers.
Now is the perfect moment to dive into the Live Shopping experience.
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