SECTION 1
Live Shopping expands to Europe
3 MIN READING TIME
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Not to be outdone by the rest of the world, Europe has also embraced Live Shopping, experiencing an 86% increase in livestream shoppers as brands rapidly adopt this interactive sales approach.
Europe has also embraced Live Shopping, experiencing an 86% increase in livestream shoppers as brands rapidly adopt this interactive sales approach
The success of Live Shopping in Asia has influenced the continent, including major e-commerce markets like the UK, which are exploring live streaming as a global opportunity for brands and retailers. With growing consumer engagement and impressive results, Live Shopping is quickly becoming a key component of digital retail strategies across Europe.
200%
sales increase
3,200%
viewers
75%
new customer growth
2,300
comments
Danish sportswear brand EYDA's Live Shopping events exemplify the power of the format, driving a 200% sales increase in just one hour and 75% new customer growth compared to typical performance.
Similarly, Flying Tiger Copenhagen's inaugural Live Shopping event to UK audiences attracted over 3,200 viewers and 2,300 comments in one hour, exemplifying the massive engagement and success this relatively new sales format offers.
SECTION 2
Live Shopping gains traction in the DACH region
4 MIN READING TIME
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