SECTION 2
Live Shopping gains traction in the DACH region
4 MIN READING TIME
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In Germany, Live Shopping is experiencing steady growth. According to a recent study by Simon Kucher, 40% of respondents participated in a Live Shopping event in 2024, and 50% of Live Shopping participants have already participated in Live Shopping events several times.
Germans are known for being pretty careful about jumping on new trends. But once they get into something, they usually nail it and end up leading the pack. Right now, we're seeing a big boom, with Social Commerce popping up all over the place.
Alexander Lischke
Managing Director at Bellbyrd
While still trailing behind China's dominance in the sector, German retailers are increasingly integrating live commerce into their sales strategies.

Social media platforms play a crucial role in Live Shopping adoption, with 56% of consumers engaging via networks like TikTok and Instagram, compared to 35% who prefer brand websites.
Younger consumers, particularly those aged 18-34, are driving this trend, with over 60% of them having participated in a TikTok Live Shopping event.

While still trailing behind China's dominance in the sector, German retailers are increasingly integrating live commerce into their sales strategies.

Fashion and electronics dominate as the most popular product categories, with 51% of male consumers favoring electronics and 40% of female consumers leaning towards fashion. Market leaders such as Zalando, MediaMarkt, and Amazon have been quick to capitalize on this behavior, integrating Live Shopping experiences into their platforms.

According to Alexander Lischke, Founder and Managing Director at the Live Shopping production company, Bellbyrd, "Germans are known for being pretty careful about jumping on new trends. But once they get into something, they usually nail it and end up leading the pack. Right now, we're seeing abig boom, with Social Commerce popping up all over the place."
Despite some consumer hesitation, offers and discounts remain a strong motivator for participation, with 34% of German shoppers attending Live Shopping events in search of exclusive deals . As more retailers experiment with interactive and real-time commerce, Germany is positioning itself as a key European player in Live Shopping, adapting its traditional e-commerce approach to embrace a more engaging and community-driven model.
50%
of Germans have already participated in Live Shopping
SECTION 3
Live Shopping is captivating customers in the United Kingdom
4 MIN READING TIME
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