At Sprii, we're thrilled to partner with top brands and retailers across an impressive 18 markets, including the vibrant hubs of Denmark, Sweden, Norway, and the United Kingdom. We've delved deep into the world of Live Shopping with our latest survey, uncovering strategic and operational insights that are sure to captivate and revolutionize your approach.

The people who took our survey are quite knowledgeable about Live Shopping. In fact, 39% have been using it for more than three years, and at least 71% have been engaged in Live Shopping for at least a year. These early adopters have learned how to effectively make the most of this format.
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Live Shopping isn’t just a new trend anymore; it’s become a solid strategy for many businesses. Companies that have been part of this for over three years likely have honed their best practices and developed a loyal following.

Streaming once a week has become the norm in the industry because it helps keep audiences engaged without putting too much pressure on the teams producing them. If a brand has a loyal following and frequently releases new products, it might benefit from streaming 2-3 times a week. However, this approach requires a steady flow of content.

For those new to Live Shopping, starting with monthly or bi-weekly shows is a smart move. You can gradually increase the frequency asyou analyze performance data and see how your audience responds.