Live Commerce: This term describes the combination of live video streaming and e-commerce. Brands utilize platforms to host live events where products are showcased, allowing real-time interaction with viewers. This approach strengthens consumer engagement and fosters a sense of community. The distinguishing feature is that the content is “live.”

Video Commerce: This emerging term encapsulates the broader phenomenon of using video content to drive sales. It includes not only live streaming but also pre-recorded video content where products are showcased and linked to purchasing options, supporting an engaging shopping experience across various video platforms.

VidLive Selling: This term is another synonym for Live Shopping, primarily used among influencers and small businesses. It focuses on the act of selling during a live interaction, often creating a unique experience for buyers who feel more connected to the seller.

Interactive Shopping: This term highlights the interactive aspects of the shopping experience. It conveys that consumers are not just passive viewers but active participants in the selling process, asking questions and engaging with the brand's representatives.

Social Shopping: While broader in scope, social shopping incorporates Live Shopping as a facet. It focuses on the social elements of purchasing products, such as recommendations from influencers or peer feedback, often leveraging platforms like Instagram and Facebook. This also implies that the shopping takes place directly on a social media platform, integrating the purchasing experience with social interactions.

Shoppable Live Streams: Often used interchangeably with Live Shopping, shoppable live streams emphasize the ability to purchase products directly during a live broadcast. This name highlights the convenience and immediate action that viewers can take while watching. What sets this term apart is the focus on “streaming” or broadcasting.

The evolution: While these terms have subtle differences, they all stem from the same "tree" — the desire to create an immersive, engaging shopping experience that blends entertainment with commerce.

As technology evolves and digital platforms continue to innovate, the terminology may expand, but the core essence of Live Shopping remains consistent: fostering a deeper connection between brands and consumers in a dynamic way.